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Learner Reviews & Feedback for Sports Marketing by Northwestern University

4.7
stars
1,322 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

DS

Jul 13, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

JJ

Jan 27, 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

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201 - 225 of 424 Reviews for Sports Marketing

By Maria G P

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Jan 8, 2019

Very well done! I'd loved it, very detailed and usefull!

By Faisal K

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Jun 21, 2022

very impressive , its a must do course . Very helpfull

By Frederick M

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Jul 5, 2024

Great introduction for Sports Marketing, very complete

By Mohamed Z

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Jan 18, 2023

Was a nice journey to the world of the Sport Marketing

By Piyush B

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Sep 2, 2021

its a very good course for sports and business lovers

By Ruslan R

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Feb 2, 2021

It was a great program. I thank everyone who suffered.

By Jose A P

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Jun 7, 2020

Thanks Candy Lee. I had a great time with this course!

By Jake H

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Jan 20, 2022

Really enjoyed it! I have reccommended to many peers.

By Thamar D

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Nov 13, 2021

Great course really enjoyed it and learned alota lot!

By SSJ A

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Aug 26, 2019

This course was very well done and extremely helpful

By Nat

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Oct 8, 2024

Great course, learnt a lot of valuable information.

By Owen O

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Jan 7, 2021

Very helpful and informative course. 100% recommend

By CONNOR S

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Dec 3, 2020

Very Informative and useful for future endeavours.

By Emilio M

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Apr 26, 2020

Good expirience with many interviews of expertise

By Diego

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Aug 8, 2019

Very nice course, the activities are challenging

By Bruno L L

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Aug 4, 2019

Loved It! Helps a lot to understand this market.

By Angela G

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Mar 7, 2023

I love it!I learned a lot from Sports Marketing

By Dr.Ratheesh K

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Jun 24, 2021

Very nice course for updating your knowledge

By Himansh T

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May 25, 2021

Got great insight about the sport industry .

By Durai S

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Apr 28, 2020

I understood every content.

Thankyou Coursera

By Morgan S

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Apr 22, 2020

Good enjoyable course. Just the right length

By Alberto G C

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Jul 19, 2019

Buen curso introductor a marketing deportivo

By Alejandra V

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Jun 16, 2023

Muy buen curso y excelentes las entrevistas

By GURASHI F I

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Jun 7, 2021

I like this coures and its dicussion forum

By Joe B

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Mar 26, 2020

Excellent information and excellent course.