Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn:
Sports Marketing
Gain insight into a topic and learn the fundamentals.
4.7
(1,345 reviews)
Intermediate level
Some related experience required
Flexible schedule
Approx. 13 hours
Learn at your own pace
97%
Most learners liked this course
Details to know
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Assessments
6 assignments
Taught in English
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There are 6 modules in this course
Welcome to the first module of Sports Marketing. This course showcases sports-specific marketing strategies and trends. In subsequent modules, we will discuss how sports marketing is both similar and different from other kinds of marketing, but to start our course, we’ll provide a broad overview of the differing aspects of sports marketing and will also break down the components of sports marketing as a concept.
What's included
10 videos2 readings1 assignment1 discussion prompt
In Module 2, we will examine the difference between service and product marketing and why sports marketing has some overlap with both of these areas. We will also explore the world of event marketing.
What's included
5 videos1 reading1 assignment1 discussion prompt
This module will explore how to gain value in brand and sponsorship partnerships. Licensing and dynamic ticket pricing, and the potential value of both will also be touched on.
What's included
8 videos1 reading1 assignment1 discussion prompt
This module will cover the primary areas of communication in sports marketing. Sports-specific trends in public relations will be highlighted, along with specific examples. This module will also include a thorough overview of how to draft an effective press release.
What's included
5 videos2 readings1 assignment1 peer review1 discussion prompt
This module will continue the focus on sports communication, with a deep dive into sports-related pubic relations and crisis communication. Issues and strategies surrounding social media and celebrity handling will also come into focus.
What's included
6 videos1 reading1 assignment1 discussion prompt
Where would professional sports be without fandom and loyalty? We close this course we an exploration of the these concepts that make up the bedrock of professional sports and sports marketing. We will also touch on the topic of sports agents and take a look to the future with a video highlighting global sports diplomacy.
What's included
6 videos2 readings1 assignment1 peer review1 discussion prompt
Instructor
Instructor ratings
4.7 (451 ratings)
Offered by
Recommended if you're interested in Marketing
Universidad de Palermo
Fundação Instituto de Administração
University of Colorado Boulder
IE Business School
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Learner reviews
4.7
1,345 reviews
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Showing 3 of 1345
ZA
5
Reviewed on Aug 20, 2021
Amazing course taught by Candy Lee and brought-forward by Northwestern University. Marketing enthusiasts must dwell into learning new aspects related to sports marketing & communication.
EH
5
Reviewed on Jan 14, 2021
Excellent course! İ appreciate the professor very much! The topics were to the point, easy to understand, and covered all essential moments of the actual components.
NA
5
Reviewed on Jul 29, 2020
Had a great course, litteraly i was learned a lot of things about sport& sponsorship marketing sales retail brands & all.. Each & every videos should teach good things&stuff..
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