Give your career the gift of Coursera Plus with $160 off, billed annually. Save today.

Northwestern University

Sports Marketing

Candy Lee

Instructor: Candy Lee

48,983 already enrolled

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.7

(1,322 reviews)

Intermediate level
Some related experience required
Flexible schedule
Approx. 13 hours
Learn at your own pace
97%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.7

(1,322 reviews)

Intermediate level
Some related experience required
Flexible schedule
Approx. 13 hours
Learn at your own pace
97%
Most learners liked this course

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

6 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 6 modules in this course

Welcome to the first module of Sports Marketing. This course showcases sports-specific marketing strategies and trends. In subsequent modules, we will discuss how sports marketing is both similar and different from other kinds of marketing, but to start our course, we’ll provide a broad overview of the differing aspects of sports marketing and will also break down the components of sports marketing as a concept.

What's included

10 videos2 readings1 assignment1 discussion prompt

In Module 2, we will examine the difference between service and product marketing and why sports marketing has some overlap with both of these areas. We will also explore the world of event marketing.

What's included

5 videos1 reading1 assignment1 discussion prompt

This module will explore how to gain value in brand and sponsorship partnerships. Licensing and dynamic ticket pricing, and the potential value of both will also be touched on.

What's included

8 videos1 reading1 assignment1 discussion prompt

This module will cover the primary areas of communication in sports marketing. Sports-specific trends in public relations will be highlighted, along with specific examples. This module will also include a thorough overview of how to draft an effective press release.

What's included

5 videos2 readings1 assignment1 peer review1 discussion prompt

This module will continue the focus on sports communication, with a deep dive into sports-related pubic relations and crisis communication. Issues and strategies surrounding social media and celebrity handling will also come into focus.

What's included

6 videos1 reading1 assignment1 discussion prompt

Where would professional sports be without fandom and loyalty? We close this course we an exploration of the these concepts that make up the bedrock of professional sports and sports marketing. We will also touch on the topic of sports agents and take a look to the future with a video highlighting global sports diplomacy.

What's included

6 videos2 readings1 assignment1 peer review1 discussion prompt

Instructor

Instructor ratings
4.7 (444 ratings)
Candy Lee
Northwestern University
8 Courses171,425 learners

Offered by

Recommended if you're interested in Marketing

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 1322

4.7

1,322 reviews

  • 5 stars

    77.45%

  • 4 stars

    19.30%

  • 3 stars

    2.56%

  • 2 stars

    0.30%

  • 1 star

    0.37%

ZA
5

Reviewed on Aug 20, 2021

EH
5

Reviewed on Jan 14, 2021

NA
5

Reviewed on Jul 29, 2020

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions