Northwestern University

Sports Marketing

Candy Lee

Instructor: Candy Lee

48,460 already enrolled

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Gain insight into a topic and learn the fundamentals.
4.7

(1,306 reviews)

Intermediate level
Some related experience required
Flexible schedule
Approx. 13 hours
Learn at your own pace
97%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.7

(1,306 reviews)

Intermediate level
Some related experience required
Flexible schedule
Approx. 13 hours
Learn at your own pace
97%
Most learners liked this course

Details to know

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Assessments

6 assignments

Taught in English

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There are 6 modules in this course

Welcome to the first module of Sports Marketing. This course showcases sports-specific marketing strategies and trends. In subsequent modules, we will discuss how sports marketing is both similar and different from other kinds of marketing, but to start our course, we’ll provide a broad overview of the differing aspects of sports marketing and will also break down the components of sports marketing as a concept.

What's included

10 videos2 readings1 assignment1 discussion prompt

In Module 2, we will examine the difference between service and product marketing and why sports marketing has some overlap with both of these areas. We will also explore the world of event marketing.

What's included

5 videos1 reading1 assignment1 discussion prompt

This module will explore how to gain value in brand and sponsorship partnerships. Licensing and dynamic ticket pricing, and the potential value of both will also be touched on.

What's included

8 videos1 reading1 assignment1 discussion prompt

This module will cover the primary areas of communication in sports marketing. Sports-specific trends in public relations will be highlighted, along with specific examples. This module will also include a thorough overview of how to draft an effective press release.

What's included

5 videos2 readings1 assignment1 peer review1 discussion prompt

This module will continue the focus on sports communication, with a deep dive into sports-related pubic relations and crisis communication. Issues and strategies surrounding social media and celebrity handling will also come into focus.

What's included

6 videos1 reading1 assignment1 discussion prompt

Where would professional sports be without fandom and loyalty? We close this course we an exploration of the these concepts that make up the bedrock of professional sports and sports marketing. We will also touch on the topic of sports agents and take a look to the future with a video highlighting global sports diplomacy.

What's included

6 videos2 readings1 assignment1 peer review1 discussion prompt

Instructor

Instructor ratings
4.7 (438 ratings)
Candy Lee
Northwestern University
8 Courses170,276 learners

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4.7

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EH
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