Who will benefit from taking this course?

<text variant="body1">This course is designed for professionals who want to start a career or develop their skills in social media management or digital marketing. <text variant="body1">It is ideal for entrepreneurs, startup founders, small business owners, bloggers, influencers, and recent graduates aiming to enter the digital marketing field.

What is a social media strategy, and why is it important?

A social media strategy is a structured plan that outlines your goals, target audience, platform selection, content plan, and success metrics. It ensures your efforts are aligned with your brand and business objectives.

What is growth hacking in social media?

Growth hacking in social media means using creative, strategic techniques to grow your audience quickly—without relying on big ad budgets. It involves experimenting with content styles, trending topics, hashtags, and platform features to increase visibility and engagement in a short time. It's a fast-moving, results-focused approach to building your presence.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Certificate?

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Social Media Marketing

This course is part of multiple programs.

Instructors: SkillUp

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4 modules

Gain insight into a topic and learn the fundamentals.

23 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

23 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Gain essential skills in social media marketing and management to elevate your digital marketing and growth hacking journey.
Develop a social media strategy by mastering planning, goal-setting, and platform selection across channels like Facebook, Instagram, LinkedIn, & X.
Create and manage engaging content across various formats using tools like Canva & inVideo for enhanced audience interaction and community building.
Analyze and optimize performance using key metrics and management tools to monitor campaigns, measure engagement, and refine strategies.

Skills you'll gain

Tools you'll learn

TikTok

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

12 assignments

Taught in English

91% of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is available as part of

When you enroll in this course, you'll also be asked to select a specific program.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

With over 6 billion people using social media globally (Statista), social media is a critical driver of brand visibility, engagement, and growth. Whether you're an aspiring social media manager, marketer, entrepreneur, or freelancer, this course gives you a solid foundation in strategy and management for marketing success.

You’ll learn to plan, create, manage, and analyze content on key platforms like Instagram, Facebook, LinkedIn, X, and TikTok. You’ll explore organic social media, how to build brand-aligned strategies, and growth hacking techniques to expand your reach. You’ll learn to craft effective posts using text, images, videos, stories, and user-generated content (UGC), with tools like Canva and inVideo. Also, learn how to write compelling captions and schedule posts for maximum impact. Further, you’ll dive into community management and analytics and learn how to engage audiences, respond to comments and direct messages (DMs), and build loyalty. You’ll also learn to track performance through metrics like likes, shares, comments, and reach. If you’re keen to boost a brand’s social presence and harness the full power of social media, enroll today!

Module details

This module provides a foundational understanding of social media planning and strategy. It covers the core principles of organic social media, its role in digital marketing, and how it differs from paid strategies. You will learn how to develop an effective social media strategy, including setting clear goals, identifying target audiences, and selecting the right platforms based on brand objectives. Further you will learn growth hacking approaches to organic social media to grow your audience. By the end of this module, you will have a structured approach to planning and executing organic social media campaigns that align with business goals.

What's included

5 videos2 readings3 assignments6 plugins

5 videosTotal 35 minutes

Course Introduction4 minutes
Introduction to Social Media Marketing6 minutes
The Impact of Organic Social Media9 minutes
The Social Media Planning Process9 minutes
Choosing the Right Platforms for Your Brand7 minutes

2 readingsTotal 7 minutes

Course Overview5 minutes
Summary and Highlights: Social Media Planning and Strategy2 minutes

3 assignmentsTotal 50 minutes

Graded Quiz: Social Media Planning and Strategy30 minutes
Practice Quiz: Understanding Organic Social Media10 minutes
Practice Quiz: Social Media Strategy Development10 minutes

6 pluginsTotal 67 minutes

Reading: How to Make the Most of This Course2 minutes
Reading: Fundamentals of Organic Social Media10 minutes
Reading: Fundamentals of Growth Hacking in Social Media 10 minutes
Activity: Analyzing Organic Strategies15 minutes
Reading: Guide to Social Media Strategy10 minutes
Lab: Creating a Basic Social Media Plan20 minutes

This module focuses on the essentials of content creation and calendarization for social media. You will explore different content types, best practices for optimizing content, and strategies for maintaining a consistent brand voice. The module also covers social media calendarization, ensuring that content is planned, scheduled, and optimized for maximum engagement. The module also covers how growth hacking can be leveraged for User-Generated Content (UGC) and social media content. By the end of this module, you will be able to create, optimize, and schedule high-performing social media effectively.

What's included

9 videos1 reading4 assignments7 plugins

9 videosTotal 68 minutes

Introduction to Content Types7 minutes
Understanding Text, Image, and Video Posts7 minutes
Leveraging Stories and User-Generated Content (UGC)7 minutes
Writing Captions That Drive Engagement8 minutes
Visual Content Optimization8 minutes
Maintaining a Consistent Brand Voice7 minutes
Importance of a Social Media Calendar7 minutes
Optimizing Post Timing and Frequency9 minutes
Tools and Platforms for Social Media Scheduling8 minutes

1 readingTotal 6 minutes

Summary and Highlights: Content Creation and Calendarization6 minutes

4 assignmentsTotal 60 minutes

Graded Quiz: Content Creation and Calendarization30 minutes
Practice Quiz: Content Types for Organic Social Media10 minutes
Practice Quiz: Content Best Practices and Optimization10 minutes
Practice Quiz: Social Media Calendarization10 minutes

7 pluginsTotal 95 minutes

Reading: Guide to leveraging growth hacking for User-Generated Content (UGC) 10 minutes
Reading: Guide to Social Media Post Formats10 minutes
Lab: Creating Engaging Content20 minutes
Reading: Best Practices for Social Media Content10 minutes
Lab: Content Optimization Exercise15 minutes
Reading: Guide to Social Media Calendarization10 minutes
Lab: Creating a Social Media Calendar20 minutes

This module focuses on managing and analyzing social media activities effectively. You will explore techniques for building and nurturing an online community, responding to comments and direct messages (DMs), and using engagement strategies. Further you will explore practices of growth hacking in growing your social media community. The module also covers social media analytics, helping you track organic performance metrics such as likes, shares, comments, and reach to refine content strategies. Additionally, you will get experience with social media management tools for scheduling, monitoring, and analyzing performance. By the end of this module, you will have the skills required to manage social media platforms efficiently and make data-driven decisions.

What's included

6 videos1 reading4 assignments6 plugins

6 videosTotal 37 minutes

Introduction to Community Management5 minutes
Engagement Techniques and Handling DMs6 minutes
Understanding Key Social Media Metrics6 minutes
Leveraging Insights for Strategy7 minutes
Overview of Social Media Management Tools6 minutes
Monitoring and Scheduling with Social Media Management Tools6 minutes

1 readingTotal 5 minutes

Summary and Highlights: Social Media Management and Analytics5 minutes

4 assignmentsTotal 60 minutes

Graded Quiz: Social Media Management and Analytics30 minutes
Practice Quiz: Social Media Community Management10 minutes
Practice Quiz: Social Media Analytics and Insights10 minutes
Practice Quiz: Tools for Social Media Management10 minutes

6 pluginsTotal 88 minutes

Reading: Guide to Community Building on Social Media10 minutes
Lab: Community Engagement20 minutes
Reading: A Guide to Social Media Analytics10 minutes
Lab: Analytics Review Activity 20 minutes
Reading: Guide to Social Media Management Tools8 minutes
Lab: Tool Comparison and Practice20 minutes

The module includes a final project based on the concepts covered in the course. In this module, you will also attempt a graded quiz to test and reinforce your understanding of concepts.