Who is this Search Engine Optimization course for?

This course is great for entrepreneurs, marketers, content makers, and anyone else who wants to make their website more search engine friendly.

Do I need technical knowledge to learn SEO?

No. The SEO training breaks down technical SEO concepts into easy-to-understand terms, making it straightforward for beginners to follow.

What SEO tools will I learn to use?

You'll learn how to use important SEO tools, including Google Search Console, Google Analytics, Mozbar, SEMrush, and more.

How does this course differ from free SEO tutorials?

This course combines structured lessons, hands-on examples, and real data insights that go beyond theory.

Will I learn how to perform an SEO audit?

Yes, you’ll gain step-by-step guidance to conduct professional SEO audits and identify areas for improvement.

What career opportunities does this course open up?

You can pursue roles like SEO Specialist, Digital Marketing Analyst, or start your own freelance SEO consultancy.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Search Engine Optimization Course

Search Engine Optimization Course

This course is part of Full Digital Marketing Specialization

Instructors: LearnKartS

Included with

Learn more

6 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

6 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Master keyword research, on-page, and off-page SEO strategies.
Optimize website performance and user experience for higher rankings.
Use analytics tools to measure, monitor, and improve SEO success.
Build SEO strategies that boost traffic and long-term visibility.

Skills you'll gain

Tools you'll learn

Digital Marketing Tools

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

66 assignments

Taught in English

91% of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Full Digital Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 6 modules in this course

What if your website appeared on the first page of Google — every single time? This SEO Course gives you the insider playbook to make that happen.

This isn’t just another SEO marketing course — it’s your step-by-step roadmap to mastering how search engines think, what audiences search for, and how to turn clicks into loyal customers. From building your SEO foundations to mastering keyword research, technical setup, and advanced link-building, you’ll learn exactly how to outrank your competitors and grow organically — without spending on ads. Explore on-page and off-page SEO, site audits, Google Analytics, and cutting-edge tools like SEMrush and Moz. Discover how to boost site speed, improve user experience, and adapt to every Google update with confidence. Whether you’re an entrepreneur, marketer, freelancer, or blogger — this course empowers you to dominate search results and drive real business growth. Enroll now and start ranking where it matters most — at the top of search engines.

Module details

Learn the fundamentals of SEO, including on-page and off-page SEO, and discover how to conduct keyword research using tools like SEMRush and Mozbar. Gain a strong foundation for building a successful SEO campaign.

What's included

31 videos14 assignments

31 videosTotal 111 minutes

Course Introduction2 minutes
What is SEO And why is it important?3 minutes
Debunking SEO Myths4 minutes
2 elements that make up an SEO Campaign - Onpage/Offpage SEO2 minutes
Need For A Website4 minutes
Technical Terms3 minutes
Basic Requirements2 minutes
Essential Pages Needed3 minutes
What is a Keyword + Understanding The Intent Behind It2 minutes
Short Tail Vs Long Tail Keywords2 minutes
How to access the Google Keyword Planner tool5 minutes
How to find out what keywords your website already appears for - SEMRush3 minutes
How to determine keyword difficulty - Mozbar4 minutes
How to find all the keywords your competitors rank for - SEMRush4 minutes
How to use Google Auto Suggest to come up with keyword ideas + Keywordtools.io4 minutes
The importance of keeping your keywords orgranised - Remove irrelevant, duplicate keywords3 minutes
How to validate your keywords using Google Trends3 minutes
SEMRush Introduction5 minutes
SEO Toolkit Overview7 minutes
SEO Dashboard Overview4 minutes
Domain Overview9 minutes
Organic Research5 minutes
Keyword Overview5 minutes
Keyword Magic Tool4 minutes
Backlink Analytics5 minutes
Backlink Audit2 minutes
Site Audit3 minutes
On Page SEO Checker3 minutes
SEO Writing Assistant3 minutes
Topic Research2 minutes
How to Sign up for Semrush1 minute

14 assignmentsTotal 165 minutes

Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Checkpoint Quiz6 minutes
Checkpoint Quiz8 minutes
Checkpoint Quiz8 minutes
Checkpoint Quiz10 minutes
Checkpoint Quiz12 minutes
Checkpoint Quiz8 minutes
Checkpoint Quiz8 minutes

Understand the critical role of content in SEO and learn strategies for creating optimized content. Master link-building techniques, including guest posting and backlink analysis, to boost your website’s authority.

What's included

36 videos18 assignments

36 videosTotal 111 minutes

Importance of Content in SEO1 minute
Content Generation Ideas - Review The Competition2 minutes
Content Generation Ideas - SEMRush2 minutes
Content Generation Ideas - Industry Related Blogs2 minutes
What to Avoid When Creating Content2 minutes
Importance of Fresh Content in SEO2 minutes
How long should your content be?4 minutes
What is Onpage SEO?2 minutes
The 3 Kings Every Website Has1 minute
Optimizing For The First King3 minutes
Optimizing For The Second King3 minutes
Optimizing For The Third King4 minutes
Image ALT Tag For SEO2 minutes
What is Internal Linking + How To Add Internal Links On Your Website3 minutes
What is a Backlink and Why are they important3 minutes
What is Anchor Text & Why Does it play a crucial role in Link Building3 minutes
What Anchor types does your website need?1 minute
What pages should you build backlinks to?2 minutes
Dofollow VS Nofollow links + Real-Time Walk Through Showing3 minutes
How To find Out What Backlinks Your Website Already Has3 minutes
How to Determine What makes a good Backlink5 minutes
A Theoretical Framework on Backlinks2 minutes
Link Building Strategy 1 - Guest Posting7 minutes
Link Building Strategy 2 - Steal Your Competitors Backlinks3 minutes
Link Building Strategy 3 - Forums3 minutes
Link Building Strategy 4 - Resource Pages3 minutes
Link Building Strategy 5 - Broken Links5 minutes
Link Building Strategy 6 - Skyscraper Technique8 minutes
Link Building Strategy 7 - Reverse Image Search2 minutes
Link Building Strategy 8 - Relevant Blog commenting4 minutes
Link Building Strategy 9 - Social Profiles2 minutes
HTTP Vs HTTPS3 minutes
How To Setup Google Search Console3 minutes
How To Set Up A Google Analytics Account & Install The Code5 minutes
What Is Duplicate Content & How To Check Your Website For It3 minutes
What Is A 404 Page And How To Find Them On Your Website2 minutes

18 assignmentsTotal 207 minutes

Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Checkpoint Quiz8 minutes
Checkpoint Quiz6 minutes
Checkpoint Quiz8 minutes
Checkpoint Quiz6 minutes
Checkpoint Quiz8 minutes
Checkpoint Quiz8 minutes
Checkpoint Quiz10 minutes
Checkpoint Quiz8 minutes
Checkpoint Quiz10 minutes

Explore how website speed, user experience (UX), and user behavior metrics impact SEO rankings. Learn how to optimize your website’s performance and improve key metrics like bounce rate and dwell time.

What's included

12 videos6 assignments

12 videosTotal 35 minutes

The Correlation Between Site Speed And Rankings2 minutes
How To Test Your Websites Page Speed3 minutes
Web Hosting And Servers2 minutes
How to Speed Up Your Wordpress Website2 minutes
What Is User Experience (UX) & How To Improve Your Website's US4 minutes
User Metrics That Can Affect Your Rankings - Organic CTR - Part 13 minutes
User Metrics That Can Affect Your Rankings - Dwell Time - Part 23 minutes
User Metrics That Can Affect Your Rankings - Bounce Rate - Part 33 minutes
What Is Negative SEO And How To Identify It2 minutes
Google Panda4 minutes
Google Penguin4 minutes
Google Hummingbird4 minutes

6 assignmentsTotal 69 minutes

Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Checkpoint Quiz8 minutes
Checkpoint Quiz10 minutes
Checkpoint Quiz6 minutes

Learn how to track your SEO performance using tools like Google Analytics and Search Console. Discover how to conduct SEO audits, monitor backlinks, and continuously improve your strategy for better results.

What's included

18 videos10 assignments

18 videosTotal 75 minutes

How To Keep Track Of All Your Backlinks4 minutes
How Long Does It Take To See Results2 minutes
The 3 Biggest Culprits That Prevent Your Website From Ranking2 minutes
How To Find Out How Much Traffic Your Website Gets2 minutes
How To Find Out What Country Your Traffic Is Coming From4 minutes
How To Find Out What Pages Are The Most Popular On Your Website6 minutes
Events And Conversions4 minutes
Topical Relevancy3 minutes
Tiered Link Building4 minutes
Google AI & Machine Learning6 minutes
What Is an SEO Audit + How Google Works2 minutes
What Tools Can You Use For An SEO Audit?2 minutes
Crawling Your Website - An Overview4 minutes
URLs + 404 Pages + Optimized URLs6 minutes
Page Titles6 minutes
Meta Descriptions7 minutes
Heading Tags (H1 & H2s)8 minutes
Competitors2 minutes

10 assignmentsTotal 105 minutes

Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz9 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Checkpoint Quiz8 minutes
Checkpoint Quiz6 minutes
Checkpoint Quiz6 minutes
Checkpoint Quiz8 minutes
Checkpoint Quiz8 minutes

Dive deeper into Google Analytics 4 and Search Console to track SEO progress. Learn how to optimize page indexing, fix duplicate content, and resolve indexing issues to enhance your site’s performance.

What's included

21 videos8 assignments

21 videosTotal 66 minutes

Do Keywords In Domain Or Exact Match Domains Matter?4 minutes
URL Folder And Page Names Structures for SEO3 minutes
Google Analytics 4 for SEO2 minutes
Diving A Little Deeper Into Google Analytics 43 minutes
Demo Of Google Analytics For A Google Website and Custom Reports7 minutes
How To Use The Google Search Console and Google Analytics Together4 minutes
Disclaimer: In Case You Don't Have A Website Yet1 minute
Setting Up Your Google Search Console for SEO3 minutes
Google Crawler, Google Indexing And Creating Your Sitemap.xml for SEO4 minutes
Submitting New URLs and Checking For Page Status And Indexing For SEO3 minutes
What If Your Page Doesn't Get Indexed By Google4 minutes
Where Your Pages Are Ranking And Page/Query Performance In SEO3 minutes
User Experience Section Of Google Search Console2 minutes
Google Core Web Vitals For SEO4 minutes
Google Search Console Exercise1 minute
Google Search Console Exercise - Answer3 minutes
Ways Of Dealing With Thin or Bad Content and Whats Really Duplicate6 minutes
Finding Pages to Improve or Delete By Using The Google Search Console2 minutes
Identifying And Getting Rid of Bad Pages2 minutes
Ways To Find Duplicate Content2 minutes
Finding Duplicate Content Within Your Pages3 minutes

8 assignmentsTotal 120 minutes

Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Proficiency Quiz15 minutes
Checkpoint Quiz30 minutes
Checkpoint Quiz10 minutes
Checkpoint Quiz10 minutes
Checkpoint Quiz10 minutes

Master advanced link-building strategies such as acquiring .edu links and optimizing for local SEO. Learn how to rank higher in local search results and use local business directories to attract nearby customers.

What's included

23 videos10 assignments

23 videosTotal 56 minutes

Introduction to .edu link, And Which Are Good and Bad3 minutes
How To Get Edu Links With Internships2 minutes
How To Get Edu Links With Scholarship3 minutes
Edu Link Exercise1 minute
Edu Link Exercise - Answer3 minutes
Linkable Asset For SEO To Make Your Link Building Easier5 minutes
Link-Begging Script Example You Can Use To Get Links For SEO3 minutes
How To Get Backlinks for SEO From Events2 minutes
How To Use Events To Build Links3 minutes
RadioGuestList For Link Building3 minutes
HARO For Link Building And Publicity2 minutes
LinkBuilding Exercise1 minute
LinkBuilding Exercise - Answer3 minutes
Introduction to Link Building With Memes2 minutes
How To Begin Finding Viral Memes To Post On Your Social Media3 minutes
How To Create Your Own Image Memes In Minutes And For Free2 minutes
How To Create Your Own Gifs To Go Viral3 minutes
Introduction To Local SEO for Inbound Marketing2 minutes
Anatomy Of a Local SEO Search Result To See If As Google Or As An SEO Marketer3 minutes
How To Get On The Google Map SEO search results3 minutes
Ranking For Local SEO Searches Through Local Business Listing Directories3 minutes
Last Words On Local SEO and Doing Local SEO Anywhere Else In The World2 minutes
Summary1 minute