LearnKartS
Full Digital Marketing Specialization

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LearnKartS

Full Digital Marketing Specialization

Transform Your Digital Marketing Skills Today. Master advanced strategies in SEO, Paid Ads, Email & Content Marketing to drive real-world impact.

LearnKartS
Tanmoy Kumar Das

Instructors: LearnKartS

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level

Recommended experience

3 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

3 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Master digital advertising across Google, Facebook, LinkedIn, and Microsoft using data and AI-driven insights

  • Build and manage professional websites using WordPress and Google Tag Manager

  • Use AI and automation to create content, personalize campaigns, and boost engagement with email marketing tools

  • Discover strategies for brand growth through SEO, content marketing, and social media techniques.

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Taught in English
Recently updated!

November 2025

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Specialization - 11 course series

What you'll learn

  • Effectively create, manage, and optimize Google Ads campaigns.

  • Conduct Keyword research and apply smart bidding strategies.

  • Use Tag Manager and Analytics for tracking ad performance.

  • Show your Ads On two of the biggest Search Engines In the World - Google & Youtube

Skills you'll gain

Category: Google Ads
Category: Bidding
Category: Advertising Campaigns
Category: Campaign Management
Category: Keyword Research
Category: Advertising
Category: Search Engine Marketing
Category: Target Audience
Category: Online Advertising
Category: Pay Per Click Advertising
Category: Web Analytics
Category: Marketing Strategies
Category: Digital Advertising

What you'll learn

  • Create, manage, and optimize Facebook Ad campaigns.

  • Use Meta Ads Manager and Pixel for tracking and analytics.

  • Optimize campaigns with A/B testing and audience targeting

  • Build Ad strategies that increase conversions and ROI.

Skills you'll gain

Category: Advertising Campaigns
Category: Campaign Management
Category: Target Audience
Category: Facebook
Category: A/B Testing
Category: Advertising
Category: Lead Generation
Category: Brand Awareness
Category: Drive Engagement
Category: Bidding
Category: Social Media Content
Category: Customer Engagement
Category: Online Advertising
Category: Social Media Campaigns
Category: Paid media
Category: Social Media Management
Category: Pay Per Click Advertising
Category: Instagram
Category: Social Media
Category: Digital Advertising

What you'll learn

  • Set up and manage campaigns in Microsoft Advertising.

  • Use targeting, bidding, and keyword tools to boost visibility.

  • Import and optimize Google Ads campaigns for Bing users.

  • Analyze Ad performance and maximize ROI through insights.

Skills you'll gain

Category: Advertising Campaigns
Category: Campaign Management
Category: Advertising
Category: Bidding
Category: Keyword Research
Category: Target Audience
Category: Online Advertising
Category: Digital Advertising
Category: Pay Per Click Advertising
Category: Account Management
Category: Web Analytics
Category: Management Reporting
Category: Content Performance Analysis
Category: Search Engine Marketing

What you'll learn

  • Set up LinkedIn Ads, optimize account structure, and master bidding strategies for success.

  • Create high-impact ad formats—images, videos, and carousels—for maximum reach.

  • Target and retarget the right audience, and track conversions to boost campaign performance.

  • Generate and convert high-quality leads using proven strategies.

Skills you'll gain

Category: Lead Generation
Category: LinkedIn
Category: Advertising Campaigns
Category: Campaign Management
Category: Advertising
Category: Target Audience
Category: Bidding
Category: Budgeting
Category: Billing
Category: Social Media Campaigns
Category: Online Advertising
Category: Paid media
Category: Account Management
Category: Business Marketing
Category: Digital Advertising

What you'll learn

  • Master keyword research, on-page, and off-page SEO strategies.

  • Optimize website performance and user experience for higher rankings.

  • Use analytics tools to measure, monitor, and improve SEO success.

  • Build SEO strategies that boost traffic and long-term visibility.

Skills you'll gain

Category: Keyword Research
Category: Search Engine Optimization
Category: Web Analytics and SEO
Category: Web Analytics
Category: Digital Marketing
Category: Performance Tuning
Category: Competitive Analysis
Category: Google Analytics
Category: User Experience
Category: Content Performance Analysis
Category: Content Strategy

What you'll learn

  • Build social media strategies for brand growth and engagement.

  • Create and schedule high-performing content for multiple platforms.

  • Analyze campaign performance using social analytics tools.

  • Develop paid and organic social strategies that deliver results.

Skills you'll gain

Category: Advertising Campaigns
Category: Content Creation
Category: ChatGPT
Category: Facebook
Category: Instagram
Category: Branding
Category: Google Gemini
Category: Marketing Automation
Category: AI Product Strategy
Category: Digital Advertising

What you'll learn

  • Set up Google Tag Manager on platforms like Wix, WordPress, and Shopify for seamless tracking.

  • Implement essential tags like Google Analytics, Google Ads, and Facebook Pixel for performance tracking.

  • Master triggers, variables, and custom tags to track clicks, scrolls, and user interactions.

  • Use Data Layer to manage and send complex data to Google Tag Manager for precise tracking.

Skills you'll gain

Category: Software Installation
Category: Google Ads
Category: Return On Investment
Category: Marketing Analytics
Category: Content Management Systems
Category: Marketing Strategies
Category: WordPress
Category: Facebook
Category: MarTech

What you'll learn

  • Build a visually striking WordPress website with easy customization and design tools.

  • Monitor website performance and optimize growth with insightful analytics.

  • Install and customize themes, logos, and menus for a polished, professional website.

  • Boost functionality and security by seamlessly integrating powerful plugins.

Skills you'll gain

Category: Control Panels
Category: Responsive Web Design
Category: Cloud Hosting
Category: Web Analytics and SEO
Category: AI Personalization
Category: HTML and CSS
Category: Application Security

What you'll learn

  • Master email marketing with MailerLite to boost your business growth and reach.

  • Grow your email list using strategies like lead magnets and segmentation.

  • Create high-converting landing pages and subscription forms that attract clients.

  • Automate and optimize email campaigns with A/B testing and detailed insights.

Skills you'll gain

Category: Email Marketing
Category: A/B Testing
Category: Lead Generation
Category: Campaign Management
Category: Customer Engagement
Category: Marketing Strategies
Category: Performance Analysis
Category: Target Audience
Category: Marketing Automation
Category: Automation
Category: Driving engagement
Category: Content Creation

What you'll learn

  • Launch and configure Google Analytics 4 to track key website metrics.

  • Analyze user behavior, engagement, and demographics to drive growth.

  • Identify top-performing pages, traffic sources, and conversion channels.

  • Create advanced custom reports and dashboards with Looker Studio.

Skills you'll gain

Category: Google Analytics
Category: E-Commerce
Category: Looker (Software)
Category: Customer Retention
Category: Marketing Strategies
Category: Web Analytics
Category: Marketing Analytics
Category: Event Monitoring
Category: Real Time Data
Category: Customer Insights
Category: Target Audience
Category: Analytics
Category: Data Analysis
Content Marketing Mastery

Content Marketing Mastery

Course 118 hours

What you'll learn

  • Master content marketing strategies to build a strong brand and boost engagement across platforms.

  • Generate creative content ideas and formats, from blogs to videos, with ease.

  • Plan, schedule, and publish compelling content tailored for different platforms.

  • Use ChatGPT and AI tools to optimize content creation and enhance social media reach.

Skills you'll gain

Category: Content Marketing
Category: Content Creation
Category: Content Strategy
Category: ChatGPT
Category: Social Media Marketing
Category: Brainstorming
Category: Persona Development
Category: Video Production
Category: Email Marketing
Category: Brand Strategy
Category: Target Audience
Category: Blogs
Category: Digital Publishing
Category: Promotional Strategies
Category: Storytelling
Category: Performance Measurement

Earn a career certificate

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Instructors

LearnKartS
121 Courses137,654 learners
Tanmoy Kumar Das
LearnKartS
18 Courses361 learners

Offered by

LearnKartS

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