Unlock the secrets of SEO! Dive into the fascinating world of Search Engine Optimization (SEO) and discover how major search engines like Google rank websites and content. This introductory course is your gateway to mastering the art of SEO, offering a thrilling blend of theory and hands-on practice to boost your visibility on Google.
Introduction to Google SEO
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Introduction to Google SEO
This course is part of Search Engine Optimization (SEO) Specialization
Instructor: Rebekah May
314,155 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.6
(10,097 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 16 hours
Learn at your own pace
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Most learners liked this course
What you'll learn
Explore the evolving world of SEO: Understand why a career in SEO is rewarding and how it can set you up for long-term success in digital marketing.
Get familiar with key updates in Google's algorithms and learn practical tips for assessing traffic drops and avoiding penalties.
Improve site's visibility: Gain insights into how factors such as core web vitals, EEAT, and rich results shape search rankings and user experience.
Build user-first SEO strategies: Learn the importance of creating user personas as a foundation for successful SEO research and content planning.
Skills you'll gain
Details to know
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Assessments
9 assignments
Taught in English
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This course is part of the Search Engine Optimization (SEO) Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
Welcome to the first week of the course! In this module, you will be able to define Search Engine Optimization and learn about the basics of SEO and how it helps users and website owners. We'll discuss and identify career paths and options for both SEOs and complementary roles. We'll also identify 3 key areas of SEO and their differences. Finally, we'll summarize how SEO has evolved and its future. Let's get started!
What's included
7 videos5 readings2 assignments3 discussion prompts
In this module, we'll be discussing items that SEOs spend a great deal of time dealing with: SEO best practices, the algorithm updates that look for them, and potential penalties for not adhering to them. By the end of this module, you'll be able to illustrate the concept of relevancy as it applies to search results. We'll discuss algorithm updates to keep search engine results high quality, and understand why a pro-active mindset is beneficial. You'll review and understand the different types of updates and how they might impact your website. Then, you'll learn how to identify potential reasons your site was impacted by an update. Let's get started!
What's included
4 videos1 reading1 assignment1 discussion prompt
In this module, you’ll be able to analyze the role of social media and other emerging technologies on the landscape of SEO today, tomorrow, and beyond. We’ll explain how concepts like topic association and semantic analysis relate to the relevancy and trustworthiness of search results. Then, we’ll discuss the continued importance that speed and user experience play in search and how Google’s core web vitals help to monitor and manage performance in these areas. You’ll also analyze two updates, EEAT & YMYL, and how these updates work together to provide an improved search experience. You’ll then compare and contrast how rich results, featured snippets, and rich snippets work to better understand the differences and how to incorporate these into your SEO strategy. We’ll review AI Overviews and how it might impact search behavior. You’ll write your own content for a website that will improve search results. Finally, you’ll develop an optimization strategy that will increase traffic from search engines, and demonstrate the impact of brands and branding on search results. We have a lot to cover, so let’s get started!
What's included
10 videos6 readings3 assignments4 discussion prompts
You've made it to Module 4! In this module, you’ll learn about and understand common behaviors of web searchers that can help you market to different types of consumers. You’ll identify the best ways to build a persona and gather user data. We’ll discuss how SEO can work with a wider marketing team and other stakeholders in the persona development process. We’ll close out this course by using a variety of research methods and tools to develop a persona of an ideal buyer. Let's get started!
What's included
7 videos1 reading3 assignments3 discussion prompts
Instructor
Instructor ratings
4.7 (2,374 ratings)Offered by
Recommended if you're interested in Marketing
University of California, Davis
University of California, Davis
University of California, Davis
University of California, Davis
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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