This course leads through SEO covering aspects from different perspectives: search engines development over time, user behavior, content building, web marketing, brand marketing, SEO practices are covered. Well organized lesson structure. List of materials for self studying is given. Perfect for those who are beginners or already have some knowledge and probably working in industry. Course widens understanding and deepens knowledge thus serving as a very good starting point for the next step would it be job in particular SEO field, own page optimization, content building, web marketing initiatives.

The course was great! The additional readings and materials boost this course's experience and yielded benefit tenfold. The additional readings is where you really dive into the specifics. I like that, as always, the more you put into the optional activities the more you get out of them. This course not only provided valuable information about SEO, but, by extension, provided broader marketing insights that can be utilized by marketers of all expertise. Thank you to the professor, UC Davis, and Coursera for this great opportunity! I am inspired to continue on my journey with SEO.

This course is very beneficial, especially for beginners. I came into this course, knowing nothing about SEO or even coding for that matter, but I have learnt a great deal on how one of the major parts of my life, search engines, really works and what do the people behind those sites really thrive to make us, consumers, see their content. It helped me a lot in understanding how I should view content creation for my own blog. Thank you so much Rebekah May, for such an insightful course, which introduced me to interesting and intriguing world of search engines and SEO.

IS RIGHT In this course, I got acquainted with the generalities of SEO I became familiar with search engine algorithms, especially Google I realized that SEO is not just about keywords I got acquainted with various updates in the Google search algorithm I was introduced to various tools for site review I learned an interesting way to find my target audience And other general cases And I'm very happy that I was able to pass this great course and get acquainted with the basics of SEO I became more eager to complete and use SEO courses O'RIGHT

This course is amazingly informative!! I started knowing very little about Google's search engine and its algorithms. But throughout this particular course, I came to know about many things about Google's search engine. I became aware of how Google and its algorithms treat sites, and why they get penalized. what are the best practices about SEO? How to do keyword research building personas to many more. I am grateful to Coursera for creating such an amazing course for the students with the help of industry experts.

The course was very well-structured and designed. I did digital marketing course before and then decided to dive deep into the concepts of SEO. I gained all the insightful knowledge on SEO from this course. Learned careers in SEO, Evolution of SEO, ranking factors, Algorithm updates, strengthening keyword strategy and entity association. Thank you Rebekah May for explaining every concept so clearly and UC Davis for giving this opportunity. Great course, highly recommended for people who have zero knowledge on SEO!

Thanks for the best wishes by the way. At the beginning I failed the first week and left the course for a couple of days. I started again and scored so much also learnt so much that in the 4th week I used a little nit of tactics on my website. The latest blog is now ranking on 4th position among 173000000 results. I have developed so much interest in this course and realized that SEO community is the most strongest and supportive community I have seen till day. Once again thanks for the amazing content.

The entire course was very informative and elaborate. I am a complete beginner to SEO and the information provided in the course was very practical. Rebekah May was efficient in describing all the terminologies in a realistic manner. The guest speaker's session was amazing too, he gave information based on his hands-on experience in the fieldI, as a beginner learned a great deal from the course. I also want to admire the fact that the course was very well structured so everything I learned was retained

What a great course with the explanations, knowledges, and practices. After explaining about the material from the video and article, the course give me a test so I can measure how deep my understanding about the material. Moreover, this course give me aid in accessing the course with no money because I am still student and stay in onboarding school so that I have to manage my money. This program or aid or even scholarship program is so beneficial and I just know about his program on Coursera so far.

I learned a lot about SEO and how search engines work. I learned how search engines started and get developed and what it took to get them to how they are now. I also learned how important SEO is to search engines and users, and why it is very important for SEOs to use best practices in optimizing websites. Knowledge of what the updates are as well and how they impacted how search engines work as well as websites, helped me understand what a website needs to be, to search engines and users.

The course is excellent in many ways. The course material,video is very simple and understandable to a layman also. one need not be an expert.The presentation was superb, leaving no doubt at the end of each week.The course material and video is self sufficient. I am very happy to have joined the course. I would like to complete the rest of the course satisfactorily. I would love to have soft copies of the material which can be downloaded for study at convenient. Thank you, madam

Outstanding introductory course for SEO! I have taken other intro to SEO courses, but this course provides the most relevant information on SEO best practices. I especially enjoyed how the course takes users through the history of how the internet was created, through the creation of search engines and their more recent updates. I now not only understand the most important ranking factors and SEO best practices, but also why those factors are important, and how they came to be.

Course objectives are clear and concise. Course instructor's voice is upbeat and she articulates well. Visuals are simple and focus on key concepts. Course contents follows a logical progressive flow from easy to more complex concepts. Small chunks of information makes it easy to follow. This is an excellent course and definitely worth while the investment. For me, It has sparked a keen interest in the field of SEO and it has build my confidence to proceed to the next level.

Incredibly useful and very informative, also beginner friendly as well. Recommend anyone in e-commerce to take this course, it teaches and gives you tools that will take your business to the next level. I'm very happy with this first course and I'm already signed up for the specialization. You can totally pursue a successful career in SEO after this specialization, it is very complete and not something you'd learn in college or university. This is the stuff of the future!

A good overview of what to look forward to. I went into this knowing only that it is an important part of the new age of marketing, but I can now see that it is much more than that. It reminds you of why search engines like Google and Yahoo even got started in the first place; a way to catalog, store and retrieve useful information, from any where in the world, in a matter of seconds. It has reignited my interest in the endless possibilities, of what the future may hold.

The course provided by UC Davis is just out of the world, I really wanna thank UC Davis to providing us this wonderful course for the student like me who have no technical background, I really liked the content they provide and a special thanks to our instructor Ms/Mrs. Rebekah mah who explains each and everything in a very easy way such that I didn't face any problem at all in understanding the technical terms, once again thank you from the bottom of my heart.

A course offering the possibility to start practicing from the third week has providede me with a deep sense of purpose and increased my overall expectations of the Specialization.

Having professor Rebekah May is also a blessing. She has been in the industry for about 8 years (I don't remember the precise amount of time) and that provides the subjects with a deeper insight from her personal experience. A Specialization to complete, thank you Coursera.

This course will give you detail knowledge about how SEO started and how google uses algorithm to give rankings to sites according to their relevence and keyword.This course also give you knowledge about previous practices done by google and how they improved the search and their upgrades and how they penalize a site and how you can protect your site from being penalized.This course is really awesome,it will definitely enhance your knowledge on SEO.

It is a very comprehensive introductory course which makes clear the whole concept of 'Search Engine Optimization' from both a technical and industry angle. By touching on all the main areas of the SEO practice you actually come away with some useful understanding of how to do SEO even though it is still a simple introduction course. It answers all the main questions about and SEO and is definitely worth it to see if SEO is a good fit for you.

Week 1 is irrelevant for people who look SEO as an additional skill set rather than a profession. Content wise Week 2 and 3 are superb. Before doing this course I thought I know enough about SEO, but now I realize it was just the tip of the iceberg. Like other streams, SEO is also a science and this course has very well captured nitty-gritty of concept. Earlier I used to see the google result, now I analyze them. . Thanks again!

Gaurav Singh

I signed up to audit the first 5 courses in this specialization. This review is for the first 3 of these courses taught by Rebekah May.

I don't know that SEO is truly simple and logical or if it just appears this way because of how clear and easy to listen to Ms. May is. I do feel she has supplied a lot of very useful information, pointed to a lot of great tools and websites., and am already making improvements as a result of her classes.

Excellent material. Enthusiastic to go ahead and learn more. Very different from traditional courses, where it starts directly from application. Understanding the foundation and fundamentals of Search Engines and progressing thereon helped to establish a holistic start to this wide subject! My purpose was to write better content in a way that will be helpful to users looking for information and this has certainly helped me. Thank you.

From this course, i can understand more what SEO means with basic to more depth information, like how SEO is there to helps user also business to provide relevant, helpful, and trusted content, the history, algorithm, and many other things. SEO and other digital marketing strategy or field is also connected to each other and can be combined to creating optimal results in our strategy. Thankyou very much for this precious knowledges!

Nice introduction and great overview of SEO.

While criticized by some I think it is great to get some insights of what careers are available in this field. For myself, I am not looking for a career in this field, but getting to know how to present and approach things based on different circumstances provided me with great pointers of how to communicate my ideas effectively to other people.

Thanks, looking forward to the other courses

The course content is amazing and I would like to thank the instructors from the bottom of my heart for making the learning journey easy and fun. I didn't know so much went into SEO prior to this course. Thanks for the in depth coverage of the topic. Also the assignments at the end of each module are designed as such to test the understanding of the learner. The experience has been really amazing. Highly recommended. Thank you.