When you enroll in this course, you'll also be enrolled in this Professional Certificate.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from Salesforce
There are 5 modules in this course
This is Course 5 in the Salesforce Sales Development Representative Professional Certificate. In order to successfully complete the course, please ensure you have taken Course 1: Groundwork for Success in Sales Development, Course 2: Foundations for Interviewing with Confidence, 3: Conversational Selling Playbook for SDRs, and 4: Boosting Productivity through the Tech Stack.
In this course, you’ll develop ‘power’ skills that are often overlooked but can actually determine success in your role. As tech industry professionals, we often get trained on how to do the technical work but not on how to give and receive feedback, communicate effectively, present ourselves professionally, and manage relationships. These human-centered skills make all the difference when you are being considered for a promotion within your company or applying for an exciting role at another company. By taking this course, you’ll gain foundational knowledge and skills to crush it as a top-performing SDR and beyond.
By the end of the course, you will be able to:
- Build an empathetic approach to communication that highlights your professional demeanor
- Produce a message with confidence and clarity in order to achieve results
- Develop a clear understanding for implementing specific written communication styles in varying scenarios
- Cultivate an understanding of diverse opinions and multiple perspectives in the workplace
- Compose a three-month plan to implement feedback, optimize learning, and successfully ramp up your career
To be successful in this course, you should have:
- An ability to communicate in verbal and written form in a way that is accessible and understandable by a general audience (you don’t need to be formal or refined)
- Baseline computer literacy (you must be able to use a word processor, web search, and email)
- Familiarity with social media, including LinkedIn
- Ability and willingness to learn new technology tools
- Motivation to grow personally and professionally
- Hunger for feedback and coaching
- Successfully completed the previous courses in this training
Create the personal brand of a top performer and learn how to communicate effectively with managers, teammates, and customers.
Introduction to the PACE Framework in Business Writing•7 minutes
PACE Email Prospecting: Conversational Selling through Written Communication•5 minutes
Starting with Key Messages and Action Items•5 minutes
Focusing on Concision and Clarity•4 minutes
Following Up with Ease•4 minutes
Strategies for Effective Meeting Follow-Up for SDRs•4 minutes
Review: Empathize and Challenge in Written Communication•4 minutes
Peer Review Instructions and Sample•5 minutes
2 readings•Total 20 minutes
Writing Emails that Get Results•10 minutes
Playbook: Business Writing •10 minutes
3 assignments•Total 90 minutes
Maximizing the PACE Framework in Business Writing•30 minutes
Practice Quiz - Building Accountability in the Workplace•30 minutes
Practice Quiz - Focusing on Clarity and Concision•30 minutes
1 peer review•Total 60 minutes
Getting to the Point•60 minutes
1 discussion prompt•Total 10 minutes
Email Writing Scenarios•10 minutes
Hone Your Cultural Competency Skills in the Workplace
Module 4•3 hours to complete
Module details
Deepen your professional relationships skills by learning to communicate across differences, tap into multiple points of view, and cultivate diversity and cultural competency.
Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, artificial intelligence, voice and blockchain—to create a 360-degree view of their customers.
Trailhead is Salesforce’s free online learning platform that empowers anyone to skill up for the future. Trailhead reduces barriers to entry for all - regardless of gender, ethnicity, education level or socioeconomic background - to join the workforce of the future with access to over 800 badges covering business, tech, Salesforce and soft skills. More than 2 million learners today are skilling up and earning resume-worthy credentials on Trailhead, all while discovering new career opportunities and connecting with the vibrant Trailblazer Community. To learn more visit Trailhead.salesforce.com
We prepare tomorrow's tech leaders for today's jobs. SV Academy’s mission is to democratize access to the tech industry for job-seekers from diverse backgrounds—60% of our learners are women, 42% are Black/Latinx, and 70% are first-generation college graduates. Since 2017, SV Academy has helped produce nearly $100M in job offers for its community.
The SV Academy Tech Sales Fellowship helps job-seekers launch careers in tech without worrying about financial limitations. The program balances instructor-led live online classes and industry mentorship with an intensive experiential project at a fast-growing company. Upon completion, graduates are connected with pre-screened employers to fast-track the hiring process to begin a new, more exciting career in the tech industry.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Certificate?
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.