Amazing course, Great reading materials, Slides were awesome. Give a very clear picture of Marketing strategy and help in understanding what are the common mistakes we could have done in building marketing strategies

It is the best course I have came so far, So much of learning. I really admire the great work of the IE business school and the faculty and thank all the members associated for coming up with this amazing course.

The best course I had so far. Very thorough with examples to make it easier to understand basic principles. After completing the course, you will know the basis of successful marketing and commercial plan.

So informative and useful with practical tools, well-defined steps for applying the information & great case studies in the readings section.

Highly recommended for any marketing learner or professional.

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

Very clear and straightforward, although some of the tests mere messy, some of the answers were dubious or interpretable. But the course itself was very instructive and useful. Thanks

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all

Excelent course, very well explained, really liked the examples and journals! Would definitely recommend it and Professor Gafo is a great teacher! Congrats!

Great teacher, loved the many examples that were given.

The only problem I had was with the audio quality when the video was recorded in public.

Thank you !

Great course to learn about Positioning and Marketing Strategy. I highly recommend this course. Thank you for offering this valuable course to me

If you want to have a clear map of the marketing process especially marketing strategy, this MOOC is a must-have course.

It was a great refresher to my Marketing Management classes in MBA. Thanks to IE for putting up this great stuff here!

it was a great experience and modular course for to under stand market and sell the products in difference environment

Es un curso que me ayudó a entender mejor como posicionar un producto y marca en el mercado. Es un curso muy retador.

I like how the teacher explain the topics and the resources that he used to explain them such as the interviews

This was both highly educational and a great source for practical ideas that I'm already using at work.

Very nicely done. Learned a lot about positioning. It gave me new insights to be tried in my startup.

Gives a sound and clear knowledge of Positioning and related concepts. Thank you for this platform...

Very insightful, it gives you a broad idea on how to come up with an effective marketing strategy

I enjoyed it a lot, and learnt a lot as well! Thank you IE and Coursera for the opportunity

Super informative course. I really loved this course. Thank you professor and thank you IE.

Great content. The quizzes are extremely engaging and challenging at the same time.

The course covered all the promised content and was well explained bu the teacher.

Great course and explanations were in detail. Would highly recommend this course.