Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan.
Positioning: What you need for a successful Marketing Strategy
Positioning: What you need for a successful Marketing Strategy
This course is part of Marketing Strategy Specialization
Instructor: Ignacio Gafo
37,117 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.4
(945 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 10 hours
Learn at your own pace
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Shareable certificate
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Assessments
10 assignments
Taught in English
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This course is part of the Marketing Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
In the first module, the positioning concept is introduced and connected to the Marketing Process. Moreover, the market environment analysis is covered and the reasons for going ahead with the positioning are outlined.
What's included
7 videos2 assignments
In the second module, the focus is on the first element of positioning: The market segmentation. During the module the segmentation concept is covered, together with the reasons for segmenting, the criteria and models that could be used for running the segmentation.
What's included
10 videos4 readings3 assignments
In the third module, the second element of positioning is addressed: Value proposition and differentiation. Both the value proposition and differentiation concepts are presented, following up with how to come up with them effectively and potential strategies to be followed.
What's included
9 videos4 readings2 assignments1 discussion prompt
In the fourth module we speak about positioning itself. The positioning concept is analyzed and practical tools are shared to define it . Furthermore, key marketing strategies and market trends affecting positioning are offered.
What's included
12 videos5 readings3 assignments1 app item
Instructor
Instructor ratings
4.3 (102 ratings)Offered by
Recommended if you're interested in Marketing
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4.4
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Showing 3 of 945
SP
4
Reviewed on Apr 19, 2020
I found this course on positioning helpful and it also clears my doubts. I learn some key concepts that are new to me. Overall good course to learn about marketing esp positioning.
PK
4
Reviewed on Jul 8, 2017
Quite a nice overview of the basics of positioning, defining value to customers and provides a nice high level view.
SN
4
Reviewed on Aug 2, 2019
Very valuable information, which gives you clear idea about trends impact and how to start your marketing strategy
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