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Fundação Instituto de Administração

Otimizando o Marketing Digital

Kleber Oliveira
Raquel Abrão

Instructors: Kleber Oliveira

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

26 hours to complete
3 weeks at 8 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

26 hours to complete
3 weeks at 8 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

24 assignments

Taught in Portuguese (Brazil)

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Planejamento Estratégico de Marketing Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

Neste módulo, será abordado o processo de desenvolvimento de uma campanha de marketing digital, passando pelo público alvo, briefing e plano de mídia.

What's included

5 videos10 readings6 assignments

Neste módulo, será abordado o processo de mensuração de resultados e ferramentas que apoiam o processo de análise e comunicação de resultados.

What's included

5 videos10 readings6 assignments

Neste módulo, será discutido o processo de investimento, acompanhamento do ciclo de vida da campanha e sua conexão com o ciclo de vida do cliente.

What's included

5 videos12 readings6 assignments

Neste módulo, será abordado o processo de geração de insights e melhoria das estratégias a partir da análise dos resultados da comunicação de marketing e feedback dos clientes.

What's included

6 videos10 readings6 assignments

Instructors

Kleber Oliveira
Fundação Instituto de Administração
7 Courses968 learners

Offered by

Recommended if you're interested in Marketing

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