Fundação Instituto de Administração
Medindo o Marketing Digital

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Fundação Instituto de Administração

Medindo o Marketing Digital

This course is part of Planejamento Estratégico de Marketing Digital Specialization

Kleber Oliveira

Instructor: Kleber Oliveira

Included with Coursera Plus

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business
logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Planejamento Estratégico de Marketing Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

Neste módulo, serão abordadas as ferramentas e técnicas para desenvolver, testar e colocar em prática estratégias de Marketing Digital.

What's included

6 videos10 readings6 assignments

Neste módulo, serão discutidas as ações de automação e uso de inteligência artificial no contexto do Marketing.

What's included

6 videos10 readings6 assignments

Neste módulo, será discutido o processo de seleção de canais on-line de comunicação com o público alvo da empresa.

What's included

5 videos10 readings6 assignments

Neste módulo, serão discutidos os principais KPI’s (Key Performance Indicators) que ajudam a organização a controlar de forma efetiva as ações de Marketing sendo implantadas pela organização.

What's included

6 videos10 readings6 assignments

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Kleber Oliveira
Fundação Instituto de Administração
7 Courses1,316 learners

Offered by

Fundação Instituto de Administração

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  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Specialization

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