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Learner Reviews & Feedback for The Neuromarketing Toolbox by Copenhagen Business School

4.7
stars
192 ratings

About the Course

Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research....

Top reviews

SC

Sep 28, 2020

Best in class explanation. Since there were some principles missing in EEG and fMRI. But it is acceptable as it is an entry-level course for the individuals new to the field. Cheers to the good work.

AC

Jun 25, 2020

I really liked this course. As a neuroscience graduate and a neuromarketing enthusiast, this course allowed me to learn more about marketing and the use of my field of expertise within it.

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51 - 56 of 56 Reviews for The Neuromarketing Toolbox

By Luiz A P M J

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Jul 5, 2024

The course is very good. Excellent introduction to the universe of neuromarketing, however, there are some references whose links are not updated.

By Edwin D

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Mar 13, 2021

Very good experience during the course, they explain everything in detail to achieve a better understanding of the Neuromarketig processes.

By Alexander D

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May 28, 2021

Some questions (probably) have poor translation. Hence, scientific rigour suffers.

By Dhiego M

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Jun 17, 2021

Excelente

By maria

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Jan 13, 2020

It was an interesting course. A good starting point for future knowledge

By Ivonne K B

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Nov 25, 2020

The professor teaching the course is a robot ...