Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research.
The Neuromarketing Toolbox
Give your career the gift of Coursera Plus with $160 off, billed annually. Save today.
Gain insight into a topic and learn the fundamentals.
4.7
(192 reviews)
Beginner level
No prior experience required
18 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
6 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 6 modules in this course
This week will give you an overview of the different measurement tools within neuromarketing.
What's included
7 videos1 reading1 assignment
Eye-tracking measures visual attention and in this week you will get to know when and how the technique can be applied to research on visual perception.
What's included
7 videos1 reading1 assignment
In this week you will get to understanding arousal as the fundament of human behavior, and how it can be measured.
What's included
5 videos1 reading1 assignment
In this week you will learn about the specific techniques to measure arousal and emotional responses.
What's included
6 videos1 reading1 assignment
This week gives an introducing the human brain. It is your guide to brain regions and their respective functions.
What's included
7 videos1 reading1 assignment
In this week you will learn about the specific brain-scanning techniques and their related forces and drawbacks.
What's included
7 videos1 reading1 assignment
Instructor
Instructor ratings
4.7 (73 ratings)
Offered by
Recommended if you're interested in Marketing
Copenhagen Business School
IE Business School
Coursera Instructor Network
Queen Mary University of London
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
Showing 3 of 192
4.7
192 reviews
- 5 stars
81.25%
- 4 stars
14.58%
- 3 stars
2.08%
- 2 stars
0.52%
- 1 star
1.56%
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.