Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research.
The Neuromarketing Toolbox
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200 reviews
Beginner level
No prior experience required
2 weeks to complete
at 10 hours a week
Flexible schedule
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Assessments
6 assignments
Taught in English
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There are 6 modules in this course
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(76 ratings)
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Status: Free TrialJohns Hopkins University
Status: Free TrialJohns Hopkins University
Status: PreviewCopenhagen Business School
Status: Free TrialAlex Genadinik
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MF
Reviewed on Sep 2, 2024
I totally recommended this to anyone who loves to learn both biology, psychology and business at the same time.
SS
Reviewed on Jun 13, 2021
Excellent Course , precise, to the point, the concepts are explained in simple manner. I found the reading materials very useful and interesting
AB
Reviewed on Oct 31, 2023
Brilliant course with easy-to-follow modules for someone like me who had no prior experience into the world of consumer behavior.
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