This course is geared toward operating a multi-use, public facility, similar to Madison Square Garden (NYC), GIANTS Stadium (Sydney, AUS) and Utilita Arena Birmingham (UK). Multi-event arenas play host to sporting events, concerts, conferences, et al. and must be managed ethically and efficiently in order to be profitable and satisfy the millions of stakeholders served. This course will introduce topics such as contracts, sponsorship, security, insurance, public relations, broadcasting, media, fan engagement, and others that guide informed facility and management decision making.

Multi-Event Facility Enterprises & Management
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Multi-Event Facility Enterprises & Management
This course is part of Data Analytics in Sports Law and Management Specialization



Instructors: Bruce Pitman
Included with
10 reviews
Recommended experience
Skills you'll gain
- Advertising
- Data Management
- Hospitality and Food Services
- Insurance Policies
- Management Training And Development
- Risk Management
- Contract Management
- Relationship Management
- Event Management
- Event Planning
- Community Outreach
- Facility Management
- Event Marketing
- Operations Management
- Budgeting
- Promotional Strategies
- Data-Driven Decision-Making
- Legal Risk
- Customer Engagement
- Business Strategy
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