This course is geared toward operating a multi-use, public facility, similar to Madison Square Garden (NYC), GIANTS Stadium (Sydney, AUS) and Utilita Arena Birmingham (UK). Multi-event arenas play host to sporting events, concerts, conferences, et al. and must be managed ethically and efficiently in order to be profitable and satisfy the millions of stakeholders served. This course will introduce topics such as contracts, sponsorship, security, insurance, public relations, broadcasting, media, fan engagement, and others that guide informed facility and management decision making.

Multi-Event Facility Enterprises & Management
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Multi-Event Facility Enterprises & Management
This course is part of Data Analytics in Sports Law and Management Specialization



Instructors: Bruce Pitman
Included with
Recommended experience
Skills you'll gain
- Community Outreach
- Relationship Management
- Event Management
- Data-Driven Decision-Making
- Advertising
- Insurance Policies
- Management Training And Development
- Promotional Strategies
- Facility Management
- Contract Management
- Event Marketing
- Customer Engagement
- Data Management
- Legal Risk
- Business Strategy
- Hospitality and Food Services
- Budgeting
- Risk Management
- Operations Management
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There are 5 modules in this course
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Status: PreviewDubai College of Tourism
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