When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 5 modules in this course
This course provides an introduction to the fundamental ideas in applying data analytics to issues surrounding key regulatory and management functions within the sports industry. Sports as an industry is increasingly relying on data analytics for more effective deployment of resources and assessment of performance in areas ranging from player productivity to fan engagement, talent identification and development, coaching, sponsorship, and marketing. This course and its successors will help you understand this new role of data analysis in the sports business.
This module covers the importance of data, what it can provide, and why it is relevant. It also covers the three basic areas in the sports industry where data is fundamentally important: 1.) team management, 2.) agency representation, and 3.) facility operations. We will explore using data, along with intuition and experience, to make decisions. An industry expert will share his view of the importance of data in the sports industry.
What's included
5 videos3 readings1 assignment
Show info about module content
5 videos•Total 64 minutes
Bob Costas discusses the business of sports•1 minute
Meet Daniel Snead, Author, "Get More From the Game"•37 minutes
Introduction to Data Analytics in Sports Law & Team Management•2 minutes
Role of Law & Regulation in Data Analytics•7 minutes
The Importance of Data in the Sports Industry•15 minutes
3 readings•Total 45 minutes
Acknowledgements•5 minutes
Introduction to the Data Analytics in Sports Law & Team Management Project (to be completed in Week 5)•10 minutes
Introduction to Data Analytics in Sports Law & Team Management (OPTIONAL)•30 minutes
1 assignment•Total 30 minutes
Introduction to Data Analytics in Sports Law & Team Management•30 minutes
Player Valuation, Team Performance, and Roster Management
Module 2•2 hours to complete
Module details
In this module, we consider the roles and relationships in sports industry front offices, including organizational chart structure and hierarchy. You have the opportunity to hear from a former pro hockey player, executive, and scout.
What's included
5 videos1 reading1 assignment
Show info about module content
5 videos•Total 41 minutes
The Front Office Organizational Chart•7 minutes
Sports Industry Organizational Chart & Relationships•7 minutes
Meet Don Luce: Former Hockey Player, Executive & Scout•15 minutes
Metrics & Data Tools•7 minutes
Legal Practices & Making Objective Decisions•5 minutes
1 reading•Total 30 minutes
Player Valuation, Team Performance & Roster Management (OPTIONAL)•30 minutes
1 assignment•Total 30 minutes
Player Valuation, Team Performance & Roster Management•30 minutes
Regulatory, Managerial & Legal Frameworks as they Relate to Player Representation
Module 3•2 hours to complete
Module details
This module covers the various frameworks that constitute the basis for athlete representation, including the relationship between players and agents. An industry expert talks about wearable technology to inform decisions and the considerations and requirements of becoming an agent.
This module covers the complexity of multi-event facility venues and operations. It includes conversations surrounding marketing, sponsorship, advertising, and legal aspects of risk management and insurance coverage. You'll meet an expert familiar with arena operations.
What's included
5 videos1 reading1 assignment
Show info about module content
5 videos•Total 37 minutes
Introduction to Venues & Multi-event Facility Enterprises•9 minutes
Optimizing Facilities•10 minutes
Advertising & Sponsorship, plus Facility Marketing•6 minutes
Stan Makowski: Consider the full structure of arena operations•8 minutes
1 reading•Total 10 minutes
Facility & Event Management (OPTIONAL)•10 minutes
1 assignment•Total 30 minutes
Facility & Event Management•30 minutes
Pulling it All Together: Where are the Jobs and What do they Require?
Module 5•3 hours to complete
Module details
In this module, we explore jobs and resources across the sports industry. Our subject matter expert will share how he entered the sports industry and then proceeded along his path to becoming the director of analytics & assistant director of scouting.
What's included
8 videos2 readings1 peer review
Show info about module content
8 videos•Total 39 minutes
Introduction to Athlete Transition Plan•5 minutes
Sports Employment Landscape•3 minutes
Player Representation/Agent Positions, Requirements & Certifications•5 minutes
Facility Operations Positions•10 minutes
Data Analytics Key Elements & Knowledge•6 minutes
Exploring Positions•4 minutes
Jason Nightingale: My Pathway to Director of Analytics & Assistant Director of Scouting•5 minutes
Congratulations and more to come!•1 minute
2 readings•Total 20 minutes
Data Analytics in Sports Law & Team Management: Project Rubric (REQUIRED)•10 minutes
Additional courses and readings•10 minutes
1 peer review•Total 120 minutes
Data Analytics in Sports Law & Team Management Project•120 minutes
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