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Learner Reviews & Feedback for Measure and Optimize Social Media Marketing Campaigns by Meta

4.9
stars
1,764 ratings

About the Course

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

Top reviews

RR

Jan 28, 2021

An extremely important course on the art of measuring and optimizing social media marketing campaigns along with super tips on presentation do's and don'ts! UNMISSABLE for social media marketers!

SE

Dec 27, 2020

This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

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76 - 100 of 438 Reviews for Measure and Optimize Social Media Marketing Campaigns

By Sheryl C

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Oct 23, 2021

Some calculations and terms to be familiar with. These are useful when planning a campaign an ensuring you are making the most of your budget.

By Shawn K

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Apr 27, 2021

This was a very interesting course. As a teacher I have taken lots of courses on data and research. I think this one was my favorite though.

By Nicole M

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Jan 13, 2021

I really enjoyed this course. The templates and summaries were especially helpful for when we take what we learned out into the real world.

By Janette F

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Jan 8, 2021

The instructor gave clear instructions. I am not good at math but I was able to understand the concepts presented in this class. Very good!

By Kemal E G

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Jan 10, 2021

well it was seeming daunting till the instructor speak..

great infos i got and now feeling better to try dive in to digital marketing world

By Domingo M

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Feb 20, 2023

Great info about how to measure the results and then optimize the campaigns to produce the best results for a client or for your business

By Francisca S

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Aug 29, 2022

Really interesting information about how to analize data information get through advertising on social media platforms. Recomended 100%

By Magda P G S

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Jan 13, 2021

This course is amazing! It helps you have a better understanding of what metrics are valuable & how to communicate results! Thank you!

By Emad E F

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Jan 14, 2024

Meta Courses are invaluable and have helped me to get a holistic overview of the digital marketing essence, a learner should have.

By Louis

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Mar 27, 2021

Ha sido una experiencia muy gratificante, realmente he aprendido muchísimo. Gracias a los tutores y compañeros. Éxitos para todos!

By Ibrahim M A

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Mar 15, 2021

The presenter was great and facilitates the material, on the other hand, all the subjects were fruitful and enhanced my knowledge.

By Nken J B

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Jan 18, 2023

Amazing course. I learned everything I need to be an excellent social media marketer as well as a mastering of Meta ads platform.

By Sandra G

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Mar 24, 2021

I love Anke and how she presents. I think it is great she always names various websites/companies that can assist with the work.

By Rafael S A

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Feb 8, 2023

An excellent course, very well run where I learned key elements for my professional development. thank you very much coursera

By Mikko

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Mar 31, 2022

Extremely informative. I love learning about the best practices- what to do and what not to do. This course was very helpful.

By Farnaz

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Apr 16, 2023

For those who have never studied digital marketing before, this course is incredibly useful and surprisingly easy to learn.

By Raúl A M P

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May 15, 2021

Ha sido un proceso arduo lleno de compromisos y ante todo de una gran motivación para continuar avanzando.

Muchas gracias.

By Mfonobong E

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Jul 25, 2023

this was an interesting and eye opening course for me. i loved that it challenged me to be disciplined to finish through

By VANESA M C

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Aug 18, 2021

The instructor of this course is a professional, thanks to her classes and examples the topics are more understandable.

By Joy J

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Oct 31, 2021

STUDYING THIS COURSE EXPOSED ME A LOT TO THE WORLD OF MARKETING. a GLANCE GOT ME HOOKED THROUGHOUT THE WHOLE COURSES

By Ayanda E M

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Sep 17, 2024

It was nice learning social media course I find most helpful thing I can you in my platform.I can recommend others

By Zahidur R A

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Mar 31, 2021

I am very much happy to do this course. The instructor was highly qualified & knowledgeable regarding this course.

By Shingirayi I S

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Apr 12, 2021

Exceptionally delivered course. All the important concepts were broken down expertly and were easy to understand.

By Sonia z m

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Dec 24, 2022

very useful information I have ever got with my journey as a fresh marketer , great step forward, thank you Meta

By Inita N

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Aug 24, 2024

Great course, excellent lecturer! So much valuable knowledge, know how and info material are provided. Perfect!