With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The included exercises are conducted using Microsoft Excel, ensuring that learners will have the tools they need to extract information from the data available to them. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e.g., sales) and on individual-level choice data (e.g., brand choices).
About this Course
Skills you will gain
Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity.
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TOP REVIEWS FROM MEANINGFUL MARKETING INSIGHTS
Great content. The hands-on approach and the use of actual tools with basic software are just great.
Instructive, sometimes the teachers jumps several steps ahead without evident reason or refers to concepts that he didn't introduce in the course.
This course is a must for anyone who is serious about learning about data driven marketing and gleaning practical insights.
Excellent course! Very hands on with right level of theory and application. Prof. Schweidel is obviously an expert in this field.
About the Foundations of Marketing Analytics Specialization
In this specialization you will learn how to:
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