Emory University
Foundations of Marketing Analytics Specialization
Emory University

Foundations of Marketing Analytics Specialization

Inform Decision Making with Marketing Analytics. Leverage data and analytics to drive managerial decisions and marketing strategy

David Schweidel

Instructor: David Schweidel

23,160 already enrolled

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Get in-depth knowledge of a subject
4.3

(370 reviews)

Intermediate level
Some related experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.3

(370 reviews)

Intermediate level
Some related experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

Details to know

Shareable certificate

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Taught in English

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Specialization - 6 course series

What you'll learn

Skills you'll gain

Category: Pivot Tables And Charts
Category: Descriptive Statistics
Category: Regression Analysis
Category: Data Manipulation
Category: Data-Driven Decision-Making
Category: Forecasting
Category: Marketing Analytics
Category: Statistical Analysis
Category: Marketing
Category: Data Analysis
Category: Market Analysis
Category: Customer Insights
Category: Microsoft Excel

What you'll learn

Skills you'll gain

Category: Microsoft Excel
Category: Probability
Category: Probability Distribution
Category: Marketing Effectiveness
Category: Customer Analysis
Category: Consumer Behaviour
Category: Simulation and Simulation Software
Category: Marketing Analytics
Category: Risk Analysis
Category: Data-Driven Decision-Making
Category: Insurance and Warranty Claims Processing
Category: Forecasting

What you'll learn

Skills you'll gain

Category: Regression Analysis
Category: Forecasting
Category: Marketing Effectiveness
Category: Predictive Analytics
Category: Customer Retention
Category: Time Series Analysis and Forecasting
Category: Customer Acquisition Management
Category: Marketing Analytics
Category: Data-Driven Decision-Making
Category: Marketing Budgets
Category: Customer Insights
Category: Customer Analysis
Category: Market Share
Category: Customer Demand Planning

What you'll learn

Skills you'll gain

Category: Analysis
Category: Customer Analysis
Category: Brand Management
Category: Market Research
Category: Customer Insights
Category: Competitive Analysis
Category: Marketing Analytics
Category: Data Analysis
Category: Consumer Behaviour
Category: Statistical Analysis
Category: Market Analysis
Category: Target Market

What you'll learn

Skills you'll gain

Category: Social Media Management
Category: Trend Analysis
Category: Social Media
Category: Big Data
Category: Unstructured Data
Category: Content Performance Analysis
Category: Data Analysis Software
Category: Data Mining
Category: Marketing Analytics
Category: Consumer Behaviour
Category: Customer Insights

What you'll learn

Skills you'll gain

Category: Data Visualization
Category: Supervised Learning
Category: Regression Analysis
Category: Data Validation
Category: Exploratory Data Analysis
Category: Data Analysis
Category: Predictive Modeling
Category: Statistical Modeling
Category: Data Cleansing
Category: Marketing Analytics
Category: Business Analysis
Category: Correlation Analysis
Category: Analytical Skills

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Instructor

David Schweidel
Emory University
11 Courses71,464 learners

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