Emory University
Foundations of Marketing Analytics Specialization
Emory University

Foundations of Marketing Analytics Specialization

Inform Decision Making with Marketing Analytics. Leverage data and analytics to drive managerial decisions and marketing strategy

David Schweidel

Instructor: David Schweidel

Included with Coursera Plus

Get in-depth knowledge of a subject

(373 reviews)

Intermediate level
Some related experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject

(373 reviews)

Intermediate level
Some related experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers

What you'll learn

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English
22 practice exercises

Specialization - 6 course series

What you'll learn

Skills you'll gain

Descriptive Statistics, Regression Analysis, Pivot Tables And Charts, Data Manipulation, Exploratory Data Analysis, Statistical Analysis, Microsoft Excel, Consumer Behaviour, Data-Driven Decision-Making, Marketing, Data Analysis, Customer Insights, Marketing Analytics, and Marketing Effectiveness

What you'll learn

Skills you'll gain

Probability, Microsoft Excel, Probability Distribution, Statistical Modeling, Insurance and Warranty Claims Processing, Forecasting, Simulation and Simulation Software, Risk Analysis, Decision Making, Marketing Analytics, and Statistics

What you'll learn

Skills you'll gain

Regression Analysis, Marketing Effectiveness, Forecasting, Microsoft Excel, Customer Retention, Customer Demand Planning, Marketing Analytics, Customer Analysis, Marketing, Customer Acquisition Management, Predictive Modeling, Time Series Analysis and Forecasting, and Revenue Forecasting

What you'll learn

Skills you'll gain

Customer Analysis, Target Market, Data Analysis, Statistical Analysis, Marketing Analytics, Data Analysis Software, Marketing, Market Research, Customer Insights, Brand Strategy, and Marketing Strategy and Techniques

What you'll learn

Skills you'll gain

Text Mining, Research, Market Analysis, Customer Insights, Social Media Marketing, Social Network Analysis, Data Mining, Marketing Analytics, Trend Analysis, Data Analysis Software, Social Media, and Consumer Behaviour

What you'll learn

Skills you'll gain

Data Visualization, Exploratory Data Analysis, Business Analytics, Data Validation, Analytical Skills, Predictive Modeling, Regression Analysis, Marketing Analytics, and Data Analysis

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

David Schweidel
Emory University
11 Courses73,950 learners

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