Emory University
Foundations of Marketing Analytics Specialization

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Emory University

Foundations of Marketing Analytics Specialization

Inform Decision Making with Marketing Analytics. Leverage data and analytics to drive managerial decisions and marketing strategy

David Schweidel

Instructor: David Schweidel

22,976 already enrolled

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Get in-depth knowledge of a subject
4.3

(368 reviews)

Intermediate level
Some related experience required
1 month
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.3

(368 reviews)

Intermediate level
Some related experience required
1 month
at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Specialization - 6 course series

What you'll learn

Skills you'll gain

Category: Descriptive Statistics
Category: Regression Analysis
Category: Pivot Tables And Charts
Category: Data Manipulation
Category: Microsoft Excel
Category: Exploratory Data Analysis
Category: Marketing Effectiveness
Category: Marketing Analytics
Category: Marketing
Category: Statistical Analysis
Category: Consumer Behaviour
Category: Data-Driven Decision-Making
Category: Data Analysis

What you'll learn

Skills you'll gain

Category: Microsoft Excel
Category: Probability Distribution
Category: Probability
Category: Simulation and Simulation Software
Category: Decision Making
Category: Statistical Modeling
Category: Forecasting
Category: Insurance and Warranty Claims Processing
Category: Risk Analysis
Category: Statistics
Category: Marketing Analytics

What you'll learn

Skills you'll gain

Category: Regression Analysis
Category: Marketing Effectiveness
Category: Forecasting
Category: Microsoft Excel
Category: Customer Retention
Category: Marketing
Category: Marketing Analytics
Category: Customer Analysis
Category: Time Series Analysis and Forecasting
Category: Customer Demand Planning
Category: Customer Acquisition Management
Category: Revenue Forecasting
Category: Predictive Modeling

What you'll learn

Skills you'll gain

Category: Customer Analysis
Category: Customer Insights
Category: Brand Strategy
Category: Statistical Analysis
Category: Marketing Analytics
Category: Marketing
Category: Data Analysis
Category: Data Analysis Software
Category: Market Research
Category: Marketing Strategy and Techniques
Category: Target Market

What you'll learn

Skills you'll gain

Category: Market Analysis
Category: Data Analysis Software
Category: Customer Insights
Category: Data Mining
Category: Text Mining
Category: Research
Category: Consumer Behaviour
Category: Social Media Marketing
Category: Trend Analysis
Category: Social Media
Category: Marketing Analytics

What you'll learn

Skills you'll gain

Category: Data Visualization
Category: Regression Analysis
Category: Predictive Modeling
Category: Exploratory Data Analysis
Category: Data Analysis
Category: Marketing Analytics
Category: Analytical Skills
Category: Data Validation
Category: Business Analytics

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Instructor

David Schweidel
Emory University
11 Courses70,516 learners

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