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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,964 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

MS

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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2201 - 2225 of 5,340 Reviews for Marketing in a Digital World

By H S

•

Jul 21, 2020

I learned how the Marketing Mix has changed in the digital world.

By Om B

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Jul 15, 2020

Very good course well teaching. I definitely encourage to enroll.

By Tejas B

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Jun 12, 2020

I absolutely enjoyed this course. The instructor is just amazing.

By Vishal B

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May 30, 2020

It was fantastic.Much to learn in a short time.Thank You Coursera

By Prabhu G S

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May 26, 2020

very nice, the instructor explains clearly and exercises are fun.

By Khushboo K K

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May 11, 2020

It was an amazing experience.i really loved learning this course.

By Ram B

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Apr 16, 2020

A great course updated with real time examples and illustrations.

By Amir M M L

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Oct 29, 2019

Great Resources And Info , Really Helped Me To Improve My Career.

By Anil P

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Jan 18, 2019

A detailed review about the course in submitted in vote of thanks

By Aniket S

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Aug 25, 2018

Having a great experience learning "Marketing in a Digital World"

By Aparna B

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Oct 27, 2017

very nice formulated course , happy learning of different aspects

By Kiranmayee D

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Jul 20, 2017

Very nicely thought and great curriculum. Really well-structured.

By Omar M

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Dec 19, 2016

Easygoing and mindopening for the digital marketing practitioner.

By Dmytro S

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Sep 28, 2016

Awesome course. I've learned a lot about colaborative marketing.

By Jithendra S R

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Aug 17, 2016

Great real world example of technology changing 4Ps of marketing.

By Andrejs V

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Mar 27, 2016

The most interesting part of the specialization, except Channels.

By Lacey

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Feb 5, 2016

This is a very informal class with loads of valuable information.

By DOMINIC G

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Aug 22, 2021

A Grate platform for growing students and working professionals.

By Diana N

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Mar 8, 2021

Very informational and interesting course! The courses were fun!

By D N S

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Oct 22, 2020

amazing experience with world-class faculty and updated contents

By kirlos g

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Sep 4, 2020

great course ! it gave me many useful ideas of digital marketing

By Prithvinath R

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Sep 4, 2020

Very descriptive and clear with the discussions on the concepts.

By nicolas a

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Aug 28, 2020

great course,very useful information to start your learning path

By Chidi A

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Aug 9, 2020

Awesome model interactive easy to understand and very applicable

By S. S N

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Aug 8, 2020

interesting, to the point, well explained with perfect examples