This course is part of multiple programs.
Instructor: Anke Audenaert
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(216 reviews)
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How to optimize your marketing campaign by evaluating campaign results
How to measure advertising effectiveness with Meta’s testing tools
How to implement a full advertising analysis from the hypothesis formulation to presenting results and recommendations
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In the first week you will be given an overview of Meta Ads Manager. You will learn how to create an ad campaign with Meta Ads Manager, including how to navigate the ad auction, determine your target audience, select the appropriate objective, and develop your ad creative.
17 videos7 readings4 assignments1 plugin
This week you will learn how to navigate and customize reports in Facebook Ads Manager. You will learn how to analyze the reports and evaluate your campaign outcomes against your goals.
8 videos2 readings3 assignments
In week 3, you’ll learn how to run Conversion Lift and Brand Lift tests on Facebook Ads Manager. You’ll learn how to evaluate the results of these tests and how these results can inform the future of your campaign.
9 videos2 readings3 assignments
This week you will learn how to optimize your marketing by running effective A/B tests. You’ll also learn about Marketing Mix Modeling integrated with data you’ve gathered from Facebook Ads Manager and how it can be used to optimize the effectiveness of your marketing efforts.
10 videos4 readings3 assignments
In the final week, you will dig deeper into how to best assess your goals and KPIs through formulating and testing hypotheses. You’ll learn how to use test results to formulate next step recommendations for your marketing campaigns. Later in the week you’ll be given a template to create presentations for communicating your results effectively to stakeholders as well as best practice tips for conducting the presentation itself.
11 videos3 readings3 assignments1 discussion prompt
216 reviews
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Reviewed on Aug 28, 2022
Everything was topnotch- explicit explanation, engaging quizes and great presentation!
Reviewed on Nov 27, 2022
Excellent course content and well formulated in stages easy to assimilate. Very nice.
Reviewed on Jul 20, 2022
Awesome course.I learn a lot of new things during this course.Highly recommended.
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