Meta

Marketing Analytics with Meta

This course is part of multiple programs.

Taught in English

Some content may not be translated

Anke Audenaert

Instructor: Anke Audenaert

17,211 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.8

(168 reviews)

|

99%

Beginner level

Recommended experience

13 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • How to optimize your marketing campaign by evaluating campaign results

  • How to measure advertising effectiveness with Meta’s testing tools

  • How to implement a full advertising analysis from the hypothesis formulation to presenting results and recommendations

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

16 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.8

(168 reviews)

|

99%

Beginner level

Recommended experience

13 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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There are 5 modules in this course

In the first week you will be given an overview of Facebook Ads Manager. You will learn how to create an ad campaign with Facebook Ads Manager, including how to navigate the ad auction, determine your target audience, select the appropriate objective, and develop your ad creative.

What's included

17 videos6 readings4 quizzes1 discussion prompt1 plugin

This week you will learn how to navigate and customize reports in Facebook Ads Manager. You will learn how to analyze the reports and evaluate your campaign outcomes against your goals.

What's included

8 videos2 readings3 quizzes

In week 3, you’ll learn how to run Conversion Lift and Brand Lift tests on Facebook Ads Manager. You’ll learn how to evaluate the results of these tests and how these results can inform the future of your campaign.

What's included

9 videos2 readings3 quizzes

This week you will learn how to optimize your marketing by running effective A/B tests. You’ll also learn about Marketing Mix Modeling integrated with data you’ve gathered from Facebook Ads Manager and how it can be used to optimize the effectiveness of your marketing efforts.

What's included

10 videos4 readings3 quizzes

In the final week, you will dig deeper into how to best assess your goals and KPIs through formulating and testing hypotheses. You’ll learn how to use test results to formulate next step recommendations for your marketing campaigns. Later in the week you’ll be given a template to create presentations for communicating your results effectively to stakeholders as well as best practice tips for conducting the presentation itself.

What's included

11 videos3 readings3 quizzes

Instructor

Instructor ratings
4.9 (46 ratings)
Anke Audenaert
Meta
32 Courses619,351 learners

Offered by

Meta

Recommended if you're interested in Marketing

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Learner reviews

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4.8

168 reviews

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SB
5

Reviewed on Nov 27, 2022

PC
4

Reviewed on Dec 30, 2021

MM
5

Reviewed on Feb 5, 2022

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