This course is part of multiple programs.
Instructor: Anke Audenaert
27,235 already enrolled
Included with 
(257 reviews)
Recommended experience
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
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In the first week you will learn about the importance of segmentation in marketing and different methods to use segmentation to determine target audiences for your marketing.
17 videos5 readings3 assignments
This week you will get an overview of common descriptive metrics for marketing, including Return on Ad Spend and Return on Investment. You will be introduced to the importance of Customer Lifetime Value and how to forecast marketing outcomes using linear regression analysis.
15 videos3 readings3 assignments
In week three, you’ll dig into using experiments to evaluate marketing effectiveness. You’ll also learn about A/B testing and how it can help you optimize your campaigns.
11 videos1 reading3 assignments
In the final week, you will be introduced to marketing mix modeling and different attribution models and how to use them to make marketing strategy recommendations. You’ll wrap up the week by learning how to visualize and analyze sales funnels and how to use them to recommend next steps in a marketing campaign.
14 videos4 readings5 assignments1 discussion prompt
University of Virginia
University of Illinois Urbana-Champaign
Macquarie University
257 reviews
80.69%
14.67%
2.70%
1.15%
0.77%
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Reviewed on Jan 31, 2023
Well designed course. Loved the instructor’s approach. Broke down complex concepts into easily understood bits.
Reviewed on Jan 2, 2023
Amazing, i wish there was a data set so i can practive on Tableau however.
Reviewed on Jun 22, 2024
the best couse in this certification. But the sad this is you can not understaning if you did complete Digital Marketing course.
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