What Is the Average Market Research Analyst Salary?
December 3, 2024
Article
This course is part of multiple programs.
Instructor: Anke Audenaert
27,235 already enrolled
Included with
(257 reviews)
Recommended experience
Beginner level
No experience is needed to start this course.
Recommended: The first 5 courses in the Meta Marketing Analytics Professional Certificate
(257 reviews)
Recommended experience
Beginner level
No experience is needed to start this course.
Recommended: The first 5 courses in the Meta Marketing Analytics Professional Certificate
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Add to your LinkedIn profile
14 assignments
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
This course explores common analytics methods used by marketers such as audience segmentation, clustering and marketing mix modeling. . You'll explore how to use linear regression for marketing planning and forecasting, and how to assess advertising effectiveness through experiments.
By the end of this course you will be able to: • Understand your audience using analytics and variable descriptions • Define a target audience using segmentation with K-means clustering • Use historical data to plan your marketing across different channels • Use linear regression to forecast marketing outcomes • Describe marketing mix modeling and apply different attribution models • Assess advertising effectiveness • Explain how A/B testing works and how you can use it to optimize ads • Evaluate experiment results and assess the strength of the experiment • Optimize your sales funnel This course is for people who want to learn how to plan, forecast and optimize marketing efforts using marketing mix modeling, attribution models and A/B tests.
In the first week you will learn about the importance of segmentation in marketing and different methods to use segmentation to determine target audiences for your marketing.
17 videos5 readings3 assignments
This week you will get an overview of common descriptive metrics for marketing, including Return on Ad Spend and Return on Investment. You will be introduced to the importance of Customer Lifetime Value and how to forecast marketing outcomes using linear regression analysis.
15 videos3 readings3 assignments
In week three, you’ll dig into using experiments to evaluate marketing effectiveness. You’ll also learn about A/B testing and how it can help you optimize your campaigns.
11 videos1 reading3 assignments
In the final week, you will be introduced to marketing mix modeling and different attribution models and how to use them to make marketing strategy recommendations. You’ll wrap up the week by learning how to visualize and analyze sales funnels and how to use them to recommend next steps in a marketing campaign.
14 videos4 readings5 assignments1 discussion prompt
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. The Meta Professional Certificates create opportunities so that anyone regardless of education, background or experience can learn high-quality skills to land a high-growth career—no degree or experience required to get started. Meta also offers training courses on the metaverse to educate people, brands, businesses and professionals on the opportunities it presents and what it means for our world today and into the future.
University of Virginia
Course
University of Illinois Urbana-Champaign
Build toward a degree
Course
Macquarie University
Course
Course
257 reviews
80.69%
14.67%
2.70%
1.15%
0.77%
Showing 3 of 257
Reviewed on Jan 31, 2023
Well designed course. Loved the instructor’s approach. Broke down complex concepts into easily understood bits.
Reviewed on Jan 2, 2023
Amazing, i wish there was a data set so i can practive on Tableau however.
Reviewed on Jun 22, 2024
the best couse in this certification. But the sad this is you can not understaning if you did complete Digital Marketing course.
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.