This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data.
This course is part of the Meta Marketing Analytics Professional Certificate
Offered By

About this Course
Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.
What you will learn
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
Skills you will gain
- Data Analysis
- Marketing
- Digital Marketing
Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.
Offered by

Meta
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.
Syllabus - What you will learn from this course
The Importance of Analytics in Marketing
This week you will learn the importance of data and analytics in marketing and how they inform marketing decisions. You’ll also be briefly introduced to basic marketing principles.
Marketing Data Sources
In week 2 you will gain an understanding of how data is collected and used in digital marketing. You will learn the difference between first, second and third party data and will get an overview of the Facebook pixel and its use.
Marketing Measurement and Analytics Tools
This week you will learn how spreadsheets are used to visualize and analyze data for marketing. You will be introduced to Google Analytics and Facebook Ads Manager and how these tools are used to provide data for marketers to analyze.
Data and Privacy
In the final week you will learn about the regulations around gathering and using online data and consumer’s rights.
Reviews
- 5 stars83.27%
- 4 stars13.33%
- 3 stars2.29%
- 2 stars0.76%
- 1 star0.32%
TOP REVIEWS FROM MARKETING ANALYTICS FOUNDATION
Very clear. Very concise. Very considerate for beginners who do not know anything about marketing.
Thank you very much. I learned a lot.
The way that instructor taught, course, and lecture are very great. It is really effective for those people who will work in marketing or analytics field.
This course has taught me lessons like how to collect data, Marketing & Advertising policies and ethical ways for marketers to leverage consumer data for driving profits.
I just finished the first course and I love it. Great examples make me understand easily after knowing those terminologies.
About the Meta Marketing Analytics Professional Certificate
This six-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary.

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