This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data.
This course is part of the Meta Marketing Analytics Professional Certificate
Offered By

About this Course
Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
Skills you will gain
- Data Analysis
- Marketing
- Digital Marketing
Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
The Importance of Analytics in Marketing
Marketing Data Sources
Marketing Measurement and Analytics Tools
Data and Privacy
Reviews
- 5 stars83.19%
- 4 stars13.23%
- 3 stars2.35%
- 2 stars0.91%
- 1 star0.30%
TOP REVIEWS FROM MARKETING ANALYTICS FOUNDATION
This course is informative, engaging, and well put together. The instructor is easy to follow and helps move students through lessons with ease.
Loved this course! its very easy to follow and unserdstand. its clear and the instructor speaks clearly and slowly. i learned so much in such a short period!
This course was super interesting. I loved it and the teacher was able to explain it in simple terms by breaking it down for newbies like me.
Thank you!
Very clear. Very concise. Very considerate for beginners who do not know anything about marketing.
Thank you very much. I learned a lot.
About the Meta Marketing Analytics Professional Certificate

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