Insper
Introdução ao Marketing Analítico
Insper

Introdução ao Marketing Analítico

Carlos R. F. Bara
Danny Claro
Silvio Laban

Instructors: Carlos R. F. Bara

50,595 already enrolled

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.7

(791 reviews)

23 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace
98%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.7

(791 reviews)

23 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace
98%
Most learners liked this course

Details to know

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Assessments

22 assignments

Taught in Portuguese

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There are 7 modules in this course

Neste primeiro momento, apresentamos quais são os objetivos do curso, os recursos disponíveis e as dinâmicas propostas para estudo e avaliação do seu aprendizado. Após esse primeiro contato, espera-se que você esteja preparado para iniciar o curso!

What's included

1 video8 readings

Ao final desse módulo, espera-se que você esteja apto a entender o que é Marketing Analítico, como é aplicado e diferenciar suas principais técnicas.

What's included

7 videos2 readings3 assignments

Ao final desse módulo, espera-se que você esteja apto a construir questionários para coletar dados sobre comportamento dos consumidores.

What's included

10 videos3 readings5 assignments

Ao final desse módulo, espera-se que você esteja apto a formular hipóteses testáveis quantitativamente e analisar testes e modelos lineares.

What's included

11 videos9 readings4 assignments

Ao final desse módulo, espera-se que você esteja apto a aplicar a técnica de segmentação com base em dados, analisar resultados e recomendar a formação de grupos homogêneos.

What's included

14 videos11 readings4 assignments

Ao final desse módulo, espera-se que você esteja apto a desenvolver e analisar um instrumento para avaliação de posicionamento de marca.

What's included

10 videos4 readings5 assignments

Agora, solicitamos que realize a Avaliação Final do Curso e verifique se alcançou os objetivos almejados.

What's included

1 video1 reading1 assignment

Instructors

Instructor ratings
4.7 (55 ratings)
Carlos R. F. Bara
Insper
1 Course50,595 learners
Danny Claro
Insper
1 Course50,595 learners
Silvio Laban
Insper
1 Course50,595 learners

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Insper

Recommended if you're interested in Marketing

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4.7

791 reviews

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PB
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Reviewed on Oct 31, 2016

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Reviewed on Sep 18, 2019

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Reviewed on Aug 5, 2016

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