.

-

T

I recently completed the Market Research and Consumer Behaviour course certification offered by IE Business School on Coursera, and I must say that it was an excellent learning experience. I would highly recommend this course to anyone interested in understanding the intricacies of market research and consumer behaviour.

The course material was comprehensive and engaging, covering a wide range of topics such as market segmentation, consumer decision-making, and brand management. The lectures were delivered by experienced professionals who provided real-world examples, case studies, and industry insights that helped me understand the concepts better.

The course assignments were challenging but practical, allowing me to apply the concepts I learned in a real-world setting. The feedback from the instructors and peers was valuable and helped me improve my analytical and critical thinking skills.

The course structure was well-organized, and the Coursera platform was user-friendly, making it easy to navigate and access the course material. The course also provided flexible learning options, allowing me to learn at my own pace and convenience.

Overall, I would highly recommend the Market Research and Consumer Behaviour course certification offered by IE Business School on Coursera to anyone interested in learning about market research and consumer behaviour. The course material, instructors, assignments, and platform all exceeded my expectations, making it a great value for the time and money invested.

I have no background knowledge in market research and consumer behaviour. This is definitely an eye opener course for me. It would be great if more real life examples are given when explaining the market research parameters, ideas, and terms so that for those students who do not has the background information could link it easily to daily experience how marketing research plays a role among us, the consumers/respondents in daily activities. Also, when we are the research conductor, how we could attract and gain better data collection while playing a complete opposite role with different perspective. However, I must say the course is conducted in a systematic and easy to understand format with clear explanation provided. The down side is probably it is lack of a little creativity. In overall, this is a good course for those who wanted to understand the basic of market research and consumer behaviour.

As a refresher, this course is super helpful. Kudos to Professor for articulating the material nicely. However there are rooms for improvement: videos of example on how market research is done are from buyer's point of view, which in reality is part of the decision process of buying a product, not on the company/manufacturer side which much more important for me to have, loads of technical content with lacking of real-life examples, some of contents are not part of the video but are there in the test, which made me do some desk research some more to answer it correctly.

I am enjoying this course. From start, we are introduced by the professor to know the customer behaviour until the questionnaire design. However, as we know this is only the surface, so we have to learn the other course to develop customer behaviour and marketing research knpwledge. Just want to add one thing, in the week 4, the professor mentioned there is a video ahead, but there is no any video afterward. The display come to the graded quis.

I found that some quite simple aspects were explained too detailed (e.g. the consumer decision process, examples with Tiffany and the three products) while more complex concepts were explained very superficially (e.g. statistics aspects, measurement errors). I think it is a good introduction course but I personally lack more hands-on instruments on investigating the consumer behavior in practice

For a full-time student who had already attended Market Research and Consumer Behaviour (and also Statistics for Business) courses in university, this course is still fundamental and applicable to me. It is not only about the theoretical foundation for a beginner but also provides actual prior applications as a way of example for us to understand better.

First course of the specialisation "Marketing Strategy Specialization".

You will focus on consumer behaviour and decision process then marketing research.

If you are looking for an easy course in order to learn marketing basis, I would not recommend this course which already needs some.

A good course in general with interesting ideas and staging.

A few of the concepts we're not clear and didn't match some of the material that we we're being quizzed on. The presentation material was littered with spelling issues that were distracting and made it hard to concentrate on the information that was being presented. Overall, it was an enjoyable course that could still be improved upon.

This is a nice introductory course of Market Research. It gives a great overview of the process of conducting research and the potential value it has for firms. To be better, I would say that covering the analysis part and how to draw conclusions or inferences from data would be a significant improvement in quality.

Aprendí conceptos fundamentales acerca del comportamiento del consumidor y la investigación de mercado. Los papers son muy buenos. El único problema es que el curso es superficial y no profundiza mucho en los conceptos, pero es bueno para tener una guía general y poder profundizar por cuenta propia si es necesario.

The explaination of counsumer behavior part is good. Even though the tiffany's part is a little bit too much. The market research part is not well-organised. It's like an audio book read through all of the content on text book. Learner who is lack of statistic background will find it to be very confused.

Choice of topics were comprehensive and commendable, instructor's tone, explanations, graphics were easy to understand. Additional feedback - the content after week 3 could have been more in-depth as statistical topics covered post week 3 require more time and examples to grasp if explained slowly.

The entire course was conducted very well and the description is easy to understand. The demo (buyer Tiffany) was very good idea and helped to quickly grasp the concept. Use of more and diverse examples to explain the data measurements like the use of scale would prove more helpful. Thanks!

This course let you know about the customer mindset while purchasing any product as well as haw to choose your customer target and haw to conduct market research. This course is helpful for me in order to know the psychological behaviour of consumer and market research.

This course was a great informational course on the basics of market research and the market research model. I highly recommend this course for anyone who needs a refresher on the the research methods involved in data collection and analysis methods used in the industry.

It does a good job of going over the broad-strokes of the topic, but there is obviously a lot of space to go more in-depth, which I'm sure other classes do. The tests at the end of each segment sometimes didn't seem to cover the important parts of the studied material.

Market Research and Consumer Behavior It's a really great course, and although I've been doing it for a long time, I've learned a lot from this course. Special thanks to the teacher of this course Mr. Shameek Sinha Sir for conducting this course in such a beautiful way.

The course was helpful. Students should take time rather than skipping the lecture and focus on the topics that were taught in this course. The course has connection with the practical field so it is vital for students who have marketing as their major subject.

I enjoyed the Consumer Behaviour part more, the Market Research part was a bit boring to me. The Instructor had a good knowledge delivery but seemed constrained to cover the topics in details and the course materials were not sufficient to read further on them.

Aunque la tematica está interesante, hay ciertos errores de la plataforma que dificultan el apredizaje como los subtitulos mal sincronizados o la formulacion de algunas preguntas, pero en general es un curso interesante que ayuda a reforzar conocimientos

I really loved the course. It was concise and direct. My high regards to Professor Shameek. And yes, the idea of brining in a real life customer (Tiffany) to explain the concepts better, worked. Thanks. I look forward to learning more.

I expected this course to be more detailed as well in-depth but It would be wrong saying It was not good.

This course and mentor were absolutely great and insightful knowledge shared and I had a good learning experience. Thank you