Chevron Left
Back to Market Research and Consumer Behavior

Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,686 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

SB

Invalid date

It would be better if we could add a section where we could analyse how to analyse once a survey is collected. But amazing video none the less and great efforts by the professor

PK

Invalid date

The course was very helpful. It helped me refresh all my consumer behavior knowledge and addressed my blurred area of market resarch as a whole. The key was the detail explanatory videos.

Filter by:

576 - 600 of 1,018 Reviews for Market Research and Consumer Behavior

By Mohd A

•

Aug 24, 2020

good

By AKULA K R

•

Aug 5, 2020

Good

By ANAND

•

Jul 29, 2020

nice

By sowmya t

•

Jul 25, 2020

Good

By Divya R

•

Jul 18, 2020

good

By Rajan R G

•

Jul 18, 2020

....

By p s

•

Jul 2, 2020

good

By BOOPATHI P

•

Jul 1, 2020

Good

By ANAND B P

•

Jul 1, 2020

Good

By Deepan p

•

Jun 27, 2020

Goog

By Naveen. N C

•

Jun 5, 2020

good

By Jami S K

•

May 31, 2020

supb

By Amaldev.T.M

•

May 24, 2020

Good

By KRISHNENDHU P S

•

May 23, 2020

Nice

By ALOK K

•

Apr 28, 2020

Nice

By Suraj V

•

Apr 11, 2020

Good

By Yi Y H

•

Mar 8, 2020

B

e

s

t

By Julius M

•

Dec 26, 2019

good

By Nehal S

•

Jul 15, 2019

good

By leo s

•

Jun 29, 2019

Nice

By PUTTA J R

•

May 8, 2019

good

By Lukita P P

•

Mar 6, 2017

Cool

By Hatim M S

•

Nov 19, 2016

good

By priyaanshu p

•

Sep 7, 2019

nil

By Elakkeya.j

•

Jun 17, 2020

Ok