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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,891 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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1126 - 1150 of 1,413 Reviews for Management of Fashion and Luxury Companies

By shravan k g

Aug 4, 2020

I am so glad that I finished the course and so much satisfied with the teachings in the course. Learnt so much about the fashion and business involved in it. I would recommend to everyone to take the course regardless of their educational qualification it has helped me a lot in understanding even though am not a graduate without any previous experience in the field.

By Matthias B

May 11, 2020

This course is a great introduction to the Fashion and Luxury industry. Thanks to this class I have deepened my knowledge about this industry and its all structure and organisation as well as its different business models, different segments and formats and its different actors.

This course was a real learning journey and I don't regret having chosen to follow it.

By Nihaar K

Sep 23, 2018

As someone who has been curious and interested in the subject of fashion and luxury brand management and communication, i found this to be a great place to start.

Although the english of one of the professors was not as fluent, i got used to it as i went along. I think there could've been more quizzes and tests along the way to force students to brush up concepts.

By Alessandra R

Sep 12, 2020

Very interesting and well structured, it gives a great outlook of the fashion industries and their relationships with the different level of luxury in terms of business models, marketing , digital. such a shame for the difficulty in following the English spoken by the two lecturers. I would have opted for an Italian version with English subtitles.

By Erica C

Jan 23, 2018

Very interesting course, especially if you are keen on fashion. I learned a lot and it will certainly help me in becoming a well rounded professional. The quizzes aren't super easy so you need to pay attention for sure! The only downfall is that the material is outdated (2014) and they should dwelve more into the digital aspect of fashion.

By BHANU S K

Jul 7, 2020

I have entered the world of Italian Fashion and French Luxury the very same day I have enrolled to this course around 40 days ago . This Course on fashion is taught by the professors of Europe's Top Ranked Business School - SDA Bocconi School of Management, Milan, Italy. Good professors and the case studies and interviews were the best .

By Mariana A

Sep 27, 2024

Really enjoyed the coursed, very informative for anyone who wants to deepen their knowledge in Luxury and Fashion management. However, I though that the course is getting a little dated, specially because most of the information and data was from 2013/2014. Somethings have already changed and a update could be interesting.

By dhiti s

Jun 1, 2020

Overall, it was a great course and I discovered a lot of interesting and helpful facts related to the management of the fashion industry. Besides this, I also got to learn about how brands manage their identity and image in front of customers, and understood the strategies required in order to be a successful luxury brand.

By Marta n

Jul 24, 2017

The content of the course is very interesting, 


even if some of the information/materials are now outdated (2017)

a downside is that professor's heavy accent and often wrong transcription, makes it hard to follow and stay focused on the course.

Overall i think i’s a great introduction to the world of luxury. Recommended
!

By Anil S

Jun 23, 2020

strong course supported by strong lecturers combined with immaculate industry discussions & statistical data make this course worth excellent remarks, i wld have rate it between 4.6 to 4.7. The only reason why i dodnt do it was because on multiple answers even when you missed only 1 option your total marks were zero...

By Zeina A N

Oct 18, 2022

The course was very interesting and explained in a very clear way, it is however a pity that it dates back to 2013/2014. The information is not up-to-date especially for a domain in which the only constant is change. Most of the links were not valid anymore. Moreover, the questions of the tests were a little tricky.

By Prerna B

May 27, 2020

It had been a year of me piercing for knowledgeable of this very course on so many portals I couldn't find. Coming across this course and the syllabus had me jumping with glad. It has made my lock-down period productive and has made me cross the bridge of perplexity towards the career I definitely want to pursue

By Vladiana P

Apr 12, 2021

Fun, engaging, and packed with relevant information. It was created in 2014, so it might need a small update, considering how rapidly the world of fashion and luxury is changing (especially in 2021, after the pandemics), but all-in-all the course offers much inside information in a coherent, comprehensible way.

By 292_Vidhi S

Sep 21, 2020

The course is very informative. It has covered a lot of concepts and companies. The only thing which I think can be improvised is the old content. Most of the videos, examples are 5-6 years old. Apart from it I am glad that I got this opportunity to learn from such amazing professors at such a reasonable rate.

By Maria V V

Dec 4, 2016

Incredibly well structured course. It covers very interesting topics, which are essential for a career in Fashion and Luxury. The interactive lessons are very effective and there are great guest speakers. The only downside is that certain stats should be updated with more recent figures. Overall, great course!

By Swarnali C

Jul 15, 2020

I thoroughly enjoyed the Course. I have gained a lot of knowledge about the workings of the fashion industry. The interviews and discussing forum was very insightful. I did sometimes feel the options to the questions of the quiz weren't clear or were confusing. Other than that it was a marvellous experience.

By Sarah B

Nov 13, 2016

Cours très complet sur le management du luxe, permettant de comprendre les essentiels. Ces cours sont toujours illustrées d'interviews et permettent réellement d'enrichir les connaissances des plus adeptes du monde du luxe et de la mode. Il m'a permis, en outre, d'enrichir mon vocabulaire en anglais

By Carlos A R R

Jun 26, 2017

I loved studying that course, it is really insightful and complete, the only thing I would suggest is, please teach something about design, or design trends, so that way people can be more familiar with the industries, for example basics of sketching, foucus points, how to convine accesories, etc

By Aravind R

Jun 4, 2017

Interesting course material. Was specifically useful for me to bring together various elements from my diverse career background. Final exam format is a little surprising compared to the rest of the course material (including quizzes). Might be useful to have some practice material for this also.

By Ines R M

Jun 25, 2020

Amazing content, very well structured, good speakers and interesting cases. All the information is however outdated, from 2014. In terms of reports, it's not that important (because you can always find recent ones online), but in terms of news and trends in fashion world, it makes a difference.

By Skye M

Aug 9, 2020

Course structur is really good. Information is clear. have a very good picture delivered to students. However, i find quiz is a bit average, lots of quiz on less important information, where the quiz should focus on the main topics. ALSO, almost all Pinterest links/resource are not working.

By Anastasiia K

Apr 26, 2020

I'm giving 4 stars because I really enjoyed the course. It was very insightful and lecturers are very competent. I would suggest them anyway to update the lectures by giving the latest information and reports. It's been 5 years since the course has been updated, from my point of view.

By Marco G

Sep 3, 2020

This course provides useful information on the way we can build and manage a business in the fashion and luxury industry. I particularly liked the case studies presented: a great way to hear from successful professionals how they apply the concepts learned in the daily working life.

By Valentina V

Mar 11, 2018

Interesting the wide overview offered in the course. I would update some materials to the last 3 years of fashion and luxury business. Also would be interesting to have a better idea on Luxury Hotels GL as a more and more considered branch of Luxury. Thanks for this course.

By Gael M

Mar 18, 2017

That was a great experience to join this course. I work in the luxury retail and it helps me to have a clear vision of the current and future challenges in this business. I would like to go deeper in each subjects in applying later to a luxury and fashion management MBA.