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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,891 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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1076 - 1100 of 1,413 Reviews for Management of Fashion and Luxury Companies

By AmirSadegh R

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Apr 19, 2016

Best!

By Sheetal B

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Nov 13, 2024

Good

By FengLing C

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Feb 24, 2024

good

By منير ح

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Sep 17, 2023

good

By Agustin L d m

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Nov 11, 2022

good

By Qurban B

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Jan 19, 2022

good

By KAVISHNA R

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Nov 28, 2021

Good

By Allison J P A

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Jun 30, 2021

cute

By 袁依婷

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Feb 15, 2021

good

By Malavika .

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Nov 21, 2020

Good

By MAHAISWARI M

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Sep 26, 2020

good

By 19UBAA118

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Aug 30, 2020

Nice

By JEETHA R

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Aug 24, 2020

Good

By JEETHA R

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Aug 23, 2020

Good

By Akshay N

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Jul 10, 2020

GOOD

By Ho K Y

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May 9, 2019

good

By NS

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May 16, 2017

Exce

By Luiza d C C

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Oct 24, 2022

.

By Ammar m

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Apr 28, 2022

SS

By Aman K

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Dec 2, 2021

hs

By MD. R A

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Apr 18, 2019

5*

By Sandra L

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Oct 22, 2015

:D

By SYED S S

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Jul 15, 2023

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By Maria P A R

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Feb 3, 2022

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By Kyrie

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Aug 20, 2020

是