Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.
About this Course
Skills you will gain
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
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TOP REVIEWS FROM LEADERSHIP COMMUNICATION FOR MAXIMUM IMPACT: STORYTELLING
I am thankful to coursera and the instructors' team. I was able to learn why storytelling is important for leadership and how to effectively tell stories for success.
I really enjoyed this course. It clearly outlines the critical characteristics of a successful brand and story. This course is beneficial for everyone who wants to increase
I found this course to be very informative, engaging and timely. Really impressed with the Northwestern Org Leadership course structure so far!
Overall the course was a good learning experience, albeit not all parts are equally impactful. The by far best item is the Narrative Map.
About the Organizational Leadership Specialization
Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact.
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