Leadership Communication for Maximum Impact: Storytelling

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Leadership Communication for Maximum Impact: Storytelling

This course is part of Organizational Leadership Specialization

Instructors: Tom Collinger

93,046 already enrolled

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4 modules

Gain insight into a topic and learn the fundamentals.

1,358 reviews

5 hours to complete

Flexible schedule

Learn at your own pace

98%

Most learners liked this course

4 modules

Gain insight into a topic and learn the fundamentals.

1,358 reviews

5 hours to complete

Flexible schedule

Learn at your own pace

98%

Most learners liked this course

Skills you'll gain

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Taught in English

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This course is part of the Organizational Leadership Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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There are 4 modules in this course

Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.

What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand.

What's included

6 videos3 readings

In this module, you will learn about the art of storytelling made simple. You’ll learn to use storytelling as a powerful strategic communications tool to inform, engage, motivate and inspire those key audiences that are critical to your success. You will also be introduced to the concept of visual mind mapping as a way of helping you to effectively structure your story.

What's included

5 videos

Conquering a media-driven crisis means doing the "right" thing and then telling a fact-based story about it. In this module, you’ll learn that what you do and how well you tell your story is key to your crisis communication strategy. You’ll learn that the most effective crisis responders have planned for the unplanned and recognize that there is a big difference between knowing what to do ... and being ready to do it.

What's included

5 videos

Leadership requires an innovation mindset, but getting others inspired by new approaches or products requires storytelling. This module will augment your leadership communication capacity as you grow your organization.

What's included

6 videos2 readings1 peer review

6 videosTotal 32 minutes

Introduction to Module 41 minute
Leadership Storytelling and Innovation 15 minutes
Innovation and Storytelling Round Table: What is innovation and the leader’s role11 minutes
Innovation and Storytelling Round Table 2: Practical Examples10 minutes
Leadership Storytelling and Innovation 24 minutes
Conclusion of Course 2 with Dean Blount1 minute

2 readingsTotal 20 minutes

Post-Course Survey10 minutes
Optional Readings10 minutes

1 peer reviewTotal 120 minutes

Building Your Leadership Capacity120 minutes

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Instructors

Instructor ratings

(227 ratings)

Tom Collinger

Northwestern University

2 Courses93,680 learners

Offered by

Northwestern University

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Reviewed on Nov 1, 2016

A very concise course on the storytelling strategy for leadership. The professors teach the course very well. A must take course for everyone.

Reviewed on Feb 21, 2016

I really looked at storytelling differently. This course helped me get my stories into place and focus on what stories I need to tell! Thanks!

Reviewed on Jul 10, 2023

Really enjoyed the flow of the course. The video’s where very easy to follow and the final project was challenging and satisfying to complete

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.