When you enroll in this course, you'll also be enrolled in this Specialization.
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Earn a shareable career certificate
There is 1 module in this course
In this course, you will explore how organizational purpose provides clarity and direction amidst uncertainty. Purpose acts as an anchor, offering shared meaning and a foundation for strategic thinking in complex environments. You will learn why a clear purpose is essential to solve significant challenges and seize opportunities, and how leaders can define and align their organization’s purpose with long-term goals. Practical examples will illustrate how purpose-driven leadership accelerates innovation and drives sustainable growth.
This module is ideal for leaders who want to clarify their organization’s purpose and guide their teams through strategic transformation. No prior experience in purpose formulation is required.
In this module, you will learn how to discover and define your Organizational Purpose, providing stability in times of disruption. You will also learn how to craft and communicate a compelling vision that gives context and meaning to your team’s work in uncertain environments.
What's included
1 video9 readings1 assignment2 discussion prompts
Show info about module content
1 video•Total 13 minutes
Power of Purpose•13 minutes
9 readings•Total 90 minutes
Welcome to Purpose-Driven Leadership for Strategy and Innovation•10 minutes
Meet Your Instructor: Michael Chavez•10 minutes
Discussion Guidelines•10 minutes
Report a problem with the course•10 minutes
Key Takeaways•10 minutes
Case Study•10 minutes
Case Study Reflection Questions•10 minutes
Curated Content•10 minutes
Share your learning experience•10 minutes
1 assignment•Total 30 minutes
Power of Organizational Purpose Quiz•30 minutes
2 discussion prompts•Total 20 minutes
Course Introductions•10 minutes
Course Reflection•10 minutes
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.