Tourism is one of the most motivating activities for any person. It fills us with enthusiasm, with the desire to get to know new places and establish new bonds. The trip begins long before we start it: when we dream about it, when we imagine ourselves visiting places, tasting flavors, getting to know new cultures. In it we enjoy, investigate, discover and above all, we are amazed with experiences to be revealed. “Once a year go somewhere you've never been before” (Dalai Lama), is one of the phrases that surely awakens in us the desire to take a trip soon to unveil new directions.
Introduction to Tourism and Hospitality
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4.5
(22 reviews)
Beginner level
Recommended experience
17 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
You will recognize the importance of the link between the tourist and the natural, socioeconomic and cultural environment.
You will learn the technical language of the sector.
You will understand the properties of transportation, hospitality and gastronomic services companies as part of the tourism in digital environments.
Details to know
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Recently updated!
June 2024
Assessments
13 assignments
Taught in English
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There are 4 modules in this course
In the first module we will approach the notions of tourism and hospitality. Types and classification. The tourist and his motivations: Why do we like to travel? The history of tourism and hospitality: origin and evolution.
What's included
2 videos5 readings3 assignments3 discussion prompts
This week we will develop tourism supply and demand, tourism service and product, seasonality, travel flows, tourist behavior and profile. We will also look at the economic contribution of tourism to local development, and the implications of the hotel sector in the economy and the challenges it presents.
What's included
3 videos4 readings3 assignments3 discussion prompts
In this module we will address the new tourism habits and consumption, the emerging tourism destinations. We will also analyze the characteristics of the new forms of tourism and digital transformation as a differential value within the tourism sector.
What's included
3 videos4 readings3 assignments3 discussion prompts
In this last module we will look at climate as a travel preference factor. In turn, we will delve into the negative impacts of tourism and the environment, and the recommendations of the United Nations to the tourism sector. On the other hand, we will review the requirements necessary to practice sustainable tourism and the importance of tourism in the ecological footprint.
What's included
3 videos5 readings4 assignments3 discussion prompts
Instructor
Offered by
Recommended if you're interested in Business Strategy
Coursera Project Network
EIT Digital
University of London
Università Bocconi
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