IIT Bombay
Introduction to Tech Entrepreneurship
IIT Bombay

Introduction to Tech Entrepreneurship

Anuradha Narasimhan

Instructor: Anuradha Narasimhan

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

16 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

16 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Spotting and Evaluating Opportunities: Master the art of identifying high-potential opportunities across diverse markets.

  • Innovation & Venture Creation: Dive into the entrepreneurial process to understand what makes tech ventures successful.

  • Business Model Development: Learn to design and validate scalable business models with various frameworks.

  • Go-To-Market Strategies: Craft effective marketing and launch plans for your venture.

Details to know

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Recently updated!

December 2024

Assessments

12 assignments

Taught in English

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There are 4 modules in this course

This module introduces the essential aspects of becoming an entrepreneur, focusing on the mindset needed to identify opportunities and innovate technologically. It covers how to recognise problems as potential business opportunities, differentiate types of innovation and startups, and understand the entrepreneurial ecosystem that supports tech venture creation and growth.

What's included

10 videos4 readings3 assignments3 discussion prompts

This module focuses on creating and delivering customer value through understanding customer needs, segmenting markets, and developing user personas. It covers the customer discovery process, crafting a strong value proposition, and translating it into product development. The module also addresses pricing strategies, sales and go-to-market approaches, and effective branding and marketing techniques.

What's included

9 videos2 readings3 assignments1 discussion prompt

This module provides an introduction to key finance and accounting concepts for entrepreneurs. It covers financial statements, unit economics, business and financial planning, valuation methods and introduces learners to entrepreneurial finance stages and sources that they might need for their entrepreneurial journey.

What's included

12 videos2 readings3 assignments

This module focuses on developing and communicating effective business models. It introduces the Business Model Canvas (BMC) from both demand and supply perspectives, covering key elements like customer segments, value propositions, resources, and activities. The module also guides learners on essential communication skills and creating an impactful investor pitch deck to attract potential investors.

What's included

6 videos2 readings3 assignments1 peer review

Instructor

Anuradha Narasimhan
IIT Bombay
1 Course81 learners

Offered by

IIT Bombay

Recommended if you're interested in Entrepreneurship

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