University of Colorado Boulder
Getting Started with Technology Startups
University of Colorado Boulder

Getting Started with Technology Startups

John E. Thomas

Instructor: John E. Thomas

2,360 already enrolled

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.1

(16 reviews)

Beginner level

Recommended experience

Flexible schedule
Approx. 40 hours
Learn at your own pace
Build toward a degree
Gain insight into a topic and learn the fundamentals.
4.1

(16 reviews)

Beginner level

Recommended experience

Flexible schedule
Approx. 40 hours
Learn at your own pace
Build toward a degree

What you'll learn

  • By successfully completing this course, you will be able to describe technology entrepreneurship and the entrepreneurial mindset.

  • You will be able to explain and apply the concepts of entrepreneurial motivation, orientation, and support systems.

  • You will also be able to recognize and develop new product ideas, as well as develop an initial idea for a new product or service.

  • Lastly, you will be able to design vision, mission, sustainable competitive advantage, and value proposition statements.

Details to know

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Assessments

6 quizzes

Taught in English

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Build your subject-matter expertise

This course is part of the Technology Entrepreneurship Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 5 modules in this course

This session introduces the concept and practice of technology entrepreneurship and what it means to be an entrepreneur. Myths and benefits of entrepreneurship are reviewed, and entrepreneurial thinking is presented. The ability to fulfill a personal sense of purpose that makes a positive impact on the world is viewed from an entrepreneurial perspective.

What's included

8 videos9 readings1 quiz1 peer review

Foundational entrepreneurial concepts, processes, & support systems are examined including the entrepreneurial mindset, self-efficacy, and the capacity to hold multiple perspectives. The concept of entrepreneurial orientation and self-assessment provide a basis for identifying motivators and supports for developing new product and service ideas.

What's included

9 videos10 readings1 quiz1 peer review

This session introduces some of the options, methods, and strategies for recognizing new product or service ideas and opportunities. Market gap analysis is combined with a personal skills and resource inventory approach to identifying customer problems and unmet needs. Learners will propose their initial ideas for a new product offering to be used in course projects.

What's included

7 videos7 readings1 quiz1 peer review

This session introduces key concepts, tools, and methods for developing new product ideas and opportunities. Design thinking is introduced, and the internal and external dimensions of the entrepreneurial landscape are reviewed. The meaning and importance of establishing a sustainable competitive advantage is presented. Learners will review, revise, and refine their initial ideas for a new product offering and describe a customer value proposition.

What's included

7 videos9 readings1 quiz1 peer review

The concepts of entrepreneurial vision and mission are introduced and a method for their design is presented. The relationship between vision, mission, and business strategy is explained and an overview a basic business model is provided. Learners are guided to construct vision, mission, and strategy statements for their new venture.

What's included

6 videos7 readings2 quizzes1 peer review

Instructor

Instructor ratings
4.0 (5 ratings)
John E. Thomas
University of Colorado Boulder
6 Courses4,465 learners

Offered by

Recommended if you're interested in Entrepreneurship

Build toward a degree

This course is part of the following degree program(s) offered by University of Colorado Boulder. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹

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