This course describes what it means to be an entrepreneur and clarifies some of the distinguishing characteristics of technology entrepreneurship. Entrepreneurial concepts, processes, & support systems are introduced from a holistic perspective. Methods and strategies for idea and opportunity recognition and development are provided to help identify new product ideas and solutions. Core concepts introduced include market gap analysis, sustainable competitive advantage, vision, mission, and customer value proposition.
Getting Started with Technology Startups
Getting Started with Technology Startups
This course is part of Technology Entrepreneurship Specialization
Instructor: John E. Thomas
2,447 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.2
(17 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 40 hours
Learn at your own pace
Build toward a degree
What you'll learn
By successfully completing this course, you will be able to describe technology entrepreneurship and the entrepreneurial mindset.
You will be able to explain and apply the concepts of entrepreneurial motivation, orientation, and support systems.
You will also be able to recognize and develop new product ideas, as well as develop an initial idea for a new product or service.
Lastly, you will be able to design vision, mission, sustainable competitive advantage, and value proposition statements.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
6 quizzes
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Technology Entrepreneurship Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 5 modules in this course
This session introduces the concept and practice of technology entrepreneurship and what it means to be an entrepreneur. Myths and benefits of entrepreneurship are reviewed, and entrepreneurial thinking is presented. The ability to fulfill a personal sense of purpose that makes a positive impact on the world is viewed from an entrepreneurial perspective.
What's included
8 videos9 readings1 quiz1 peer review
Foundational entrepreneurial concepts, processes, & support systems are examined including the entrepreneurial mindset, self-efficacy, and the capacity to hold multiple perspectives. The concept of entrepreneurial orientation and self-assessment provide a basis for identifying motivators and supports for developing new product and service ideas.
What's included
9 videos10 readings1 quiz1 peer review
This session introduces some of the options, methods, and strategies for recognizing new product or service ideas and opportunities. Market gap analysis is combined with a personal skills and resource inventory approach to identifying customer problems and unmet needs. Learners will propose their initial ideas for a new product offering to be used in course projects.
What's included
7 videos7 readings1 quiz1 peer review
This session introduces key concepts, tools, and methods for developing new product ideas and opportunities. Design thinking is introduced, and the internal and external dimensions of the entrepreneurial landscape are reviewed. The meaning and importance of establishing a sustainable competitive advantage is presented. Learners will review, revise, and refine their initial ideas for a new product offering and describe a customer value proposition.
What's included
7 videos9 readings1 quiz1 peer review
The concepts of entrepreneurial vision and mission are introduced and a method for their design is presented. The relationship between vision, mission, and business strategy is explained and an overview a basic business model is provided. Learners are guided to construct vision, mission, and strategy statements for their new venture.
What's included
6 videos7 readings2 quizzes1 peer review
Instructor
Instructor ratings
4.2 (6 ratings)Offered by
Recommended if you're interested in Entrepreneurship
The University of Tokyo
UNSW Sydney (The University of New South Wales)
Coursera Instructor Network
University of Colorado Boulder
Build toward a degree
This course is part of the following degree program(s) offered by University of Colorado Boulder. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
New to Entrepreneurship? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.