Introduction to Market Research

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Introduction to Market Research

This course is part of multiple programs.

Instructor: Raksha Mahabeer

6,078 already enrolled

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5 modules

Gain insight into a topic and learn the fundamentals.

47 reviews

Intermediate level

Some related experience required

5 hours to complete

Flexible schedule

Learn at your own pace

5 modules

Gain insight into a topic and learn the fundamentals.

47 reviews

Intermediate level

Some related experience required

5 hours to complete

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

8 assignments¹

AI Graded see disclaimer

Taught in English

91%

of learners achieved a positive career outcome

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There are 5 modules in this course

Embark on a journey through the realm of market research, where data uncovers stories and trends reveal opportunities. This short course is designed for professionals who aspire to master the craft of market research, enabling them to make informed business decisions. Whether you're a marketing professional, business owner, product manager, student, data analyst, sales specialist, or someone in the realm of advertising and PR, this course will equip you with a foundational understanding of market research methodologies and their practical applications. Dive into the art of identifying market trends and measuring customer preferences, all while honing your analytical skills. With a prerequisite of basic communication, computer skills, and an analytical mindset, this course is perfect for busy individuals seeking to enhance their market insight swiftly and efficiently. Get ready to transform data into strategy and elevate your business acumen in this course.

This course is designed to provide you with an enhanced understanding of the fundamentals of market research, equipping you with the knowledge to identify the most suitable methodologies for your objectives. You will learn to successfully measure customer preferences using the data collected, ensuring you can derive actionable insights to inform strategic decisions. Through this course, you will develop the skills necessary to excel in the dynamic field of market research.

What's included

1 video1 reading

In this lesson, you will gain a comprehensive understanding of market research, exploring its significance in the business context and examining its primary objectives in depth. Additionally, you will learn about market trends and the methodologies for measuring them effectively.

What's included

2 videos1 reading1 assignment

In this lesson, you will explore the three primary types of market research, understand their distinctions, and determine the appropriate approach to employ for achieving specific objectives.

What's included

5 videos1 reading2 assignments

5 videosTotal 32 minutes

Unraveling Research Mysteries: Exploring the Core Types—Exploratory, Descriptive, and Causal6 minutes
Introduction to the Three Types of Market Research & Type 1: Exploratory Research6 minutes
Market Research Type 2: Descriptive Research6 minutes
Market Research Type 3: Causal Research6 minutes
Primary Research versus Secondary Research8 minutes

1 readingTotal 5 minutes

Seven Types of Market Research and How to Improve Them5 minutes

2 assignmentsTotal 48 minutes

Practice Quiz18 minutes
Research Methodology30 minutes

In this lesson, you will examine various data collection methods for market research. These insights will be instrumental in guiding your market research project.

What's included

2 videos1 reading2 assignments

In this lesson, you will explore the methodologies and tools essential for effectively collecting, analyzing, and interpreting customer preference data. You will gain a comprehensive understanding of diverse techniques, ranging from surveys and focus groups to advanced analytics and machine learning algorithms, enabling you to extract actionable insights from customer feedback.

What's included

3 videos1 reading3 assignments

3 videosTotal 20 minutes

Market Trends9 minutes
Measuring Customer Preference6 minutes
What is Market Share and How Do You Calculate It?5 minutes

1 readingTotal 10 minutes

How to Conduct a Market Trend Analysis (and Stay Three Steps Ahead of the Competition)10 minutes

3 assignmentsTotal 66 minutes

Strategic Market Analysis & Business Recommendations30 minutes
Practice Quiz12 minutes
Graded Quiz24 minutes

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Instructor

Instructor ratings

(14 ratings)

Raksha Mahabeer

Coursera

1 Course6,078 learners

Offered by

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Reviewed on Nov 3, 2024

I can get valuable knowledge about market research with some recent examples. I recommend to have summary and the writings in the learning.

Reviewed on Sep 28, 2024

helpful for fresh graduate who wants to pave the way to market research

Reviewed on Nov 27, 2024

I was preparing for a research which didn't directly relate to any product or service, but the lessons I learnt here helped me contribute to my team's success in the research

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