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Introduction to Corporate Communications

Introduction to Corporate Communications

This course is part of Corporate Communications Specialization

Instructor: Chris Ruoff

9,800 already enrolled

Included with

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4 modules

Gain insight into a topic and learn the fundamentals.

107 reviews

Beginner level

Recommended experience

8 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

107 reviews

Beginner level

Recommended experience

8 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Identify the benefits of transparency and storytelling in corporate communication
Differentiate between which collaboration tools and communication channels to use for various audiences
Recognize personality traits and skills required for various communication roles

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments

Taught in English

91%

of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Corporate Communications Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

Discover the fundamental principles of corporate communications in this introductory course by learning about the significance of transparent communication, the art of storytelling, and the power of social media tools. Learn practical strategies to engage employees, whether they work in-person, remote, or hybrid. Additionally, gain insights into the personality types that tend to excel in different corporate communication careers, allowing you to align your strengths and interests with the right professional trajectory.

Module details

Welcome to Module 1, The Role of Corporate Communications. This module will introduce corporate communications, define the roles and responsibilities in corporate communications, and explain the importance of transparency.

What's included

1 video2 readings1 assignment1 discussion prompt

Welcome to Module 2, Corporate Communication Tools. This module will introduce which tools are used to communicate in both internal and external environments as well as the types and uses of each.

What's included

3 videos2 readings1 assignment1 discussion prompt1 plugin

3 videosTotal 49 minutes

Corporate Communication Tools35 minutes
Guest Speaker, Jessica Arnaldo on Storytelling10 minutes
Guest Speaker, Jessica Arnaldo on Storytelling4 minutes

2 readingsTotal 23 minutes

Required Readings and Resources3 minutes
Supplemental Resources20 minutes

1 assignmentTotal 30 minutes

Module 2 Knowledge Check30 minutes

1 discussion promptTotal 30 minutes

Module 2 Discussion30 minutes

1 pluginTotal 3 minutes

Video: UCIAA Scholars Stories3 minutes

Welcome to Module 3, Communicating in Hybrid Work Environments. This module will discuss the emergence of hybrid work environments, how corporate communications are essential to engaging the workforce, and what tools to use.

What's included

1 video2 readings1 assignment1 discussion prompt

Welcome to Module 4, Corporate Communications as a Career. This module will look at career opportunities in corporate communications, including which specific jobs are available, possible career paths, and entry requirements into the field.

What's included

2 videos2 readings1 assignment1 discussion prompt

2 videosTotal 40 minutes

Module 4.1 - Corporate Communications as a Career30 minutes
Module 4.2 - Guest Speaker, Jessica Arnaldo on the Field of Communications10 minutes

2 readingsTotal 33 minutes

Required Readings and Resources3 minutes
Supplemental Resources30 minutes

1 assignmentTotal 30 minutes

Module 4 Knowledge Check30 minutes

1 discussion promptTotal 30 minutes

Module 4 Discussion30 minutes

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Instructor

Instructor ratings

(26 ratings)

Chris Ruoff

University of California, Irvine

3 Courses11,345 learners

Offered by

University of California, Irvine

Learner reviews

5 stars
74.76%
4 stars
21.49%
3 stars
2.80%
2 stars
0.93%
1 star
0%

Showing 3 of 107

Reviewed on Dec 18, 2025

This introduction to the industry is not only highly relatable but also brilliantly crafted, drawing you in and making you feel connected right from the start! Go UCI Anteaters!

Reviewed on Oct 6, 2025

Clear course, well put together , covering a very good extent of the topic. Well done

Reviewed on Mar 20, 2024

I LOVE EVERYTHING ABOUT THIS COURSE. IT REALLY GIVES YOU DETAILS ABOUT COMMUNICATION AND THE MANY CAREER OPPORTUNITIES THAT EXIST. THE STORY TELLING PART OF IT WAS MY BEST LESSON

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