In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed.
The Importance of Listening
This course is part of Social Media Marketing Specialization
Instructor: Randy Hlavac
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There are 4 modules in this course
In this module, you will learn how big data is collected, standardized, and deployed by organizations into big insights.
What's included
11 videos6 readings1 assignment
In this module, you will learn how to use key social information to drive your social strategy using state of the art analytics systems.
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7 videos3 readings1 assignment
In this module, you will learn how data is transformed into actionable insights for your social marketing programs.
What's included
8 videos2 readings1 assignment1 peer review
In this module, you will learn how big data and big insights are being used by global businesses and organizations to drive their content strategies and prevent crises from happening.
What's included
6 videos1 reading1 assignment
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ESSEC Business School
Northwestern University
The State University of New York
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Reviewed on Feb 8, 2017
It is very critical to listen about high value market and how to do that , the answer lies in this course. Clearly defined road map. Thanks Professor
Reviewed on Feb 3, 2020
Very well structured, all content covered a lots of sources and analytic tools provided! Very satisfied with the course, the instructor and overall experience.
Reviewed on Apr 1, 2016
I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.
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