In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.
Engagement & Nurture Marketing Strategies
This course is part of Social Media Marketing Specialization
Instructor: Randy Hlavac
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(1,178 reviews)
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There are 4 modules in this course
In this module, you will learn the three social strategies being used by organizations today.
What's included
5 videos7 readings
In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.
What's included
10 videos4 readings1 assignment
In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results.
What's included
9 videos2 readings1 assignment1 peer review
In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it.
What's included
2 videos4 readings1 assignment
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Recommended if you're interested in Marketing
Fundação Instituto de Administração
Digital Marketing Institute
Coursera Instructor Network
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Reviewed on Feb 3, 2016
I think the course /whole specialization is really good. But I keep getting my paid toolkits really late. Only when I finished the course
Reviewed on May 12, 2016
Probably the most important in my experience, the encouragement of how to engage in a meaningful way teaches how to really help succeed.
Reviewed on Feb 2, 2016
This was my favorite course in the Social Media Marketing Specialization. Wonderful insight on blog creation and content development. Thank you!
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