Question 1

What are digital marketing and e-commerce?

Accepted Answer

Digital marketing is about connecting people and brands online. Digital marketing uses social media, display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty. 
E-commerce refers to the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.

Question 2

What do digital marketing and e-commerce specialists do?

Accepted Answer

Digital marketing and e-commerce specialists perform a variety of tasks related to advertising and selling online. Different companies define these roles in various ways, but there is often overlap between them. Some common responsibilities include planning and creating ads and other content for websites, social media, and email; optimizing content for search engines; analyzing data to gain marketing insights; managing online stores; and creating and updating product listings.

Question 3

Why start a career in digital marketing and e-commerce?

Accepted Answer

During the pandemic, hiring for digital marketing and e-commerce related jobs boomed as more businesses moved online—between February and April 2020, e-commerce grew more than it had in the previous decade. Research shows that there were 40,000+ digital marketing and e-commerce job openings in the past 12 months in the U.S., and the number of available roles is projected to grow in the coming years. The rise of automation, machine learning, and new technologies in e-commerce and digital marketing means candidates will be expected to demonstrate knowledge in the use of digital technologies, which is currently a skills gap that leaves roles unfilled. People can prepare for jobs in these fields through this new entry-level Google Career Certificate.

Question 4

What tools and platforms are taught in the curriculum?

Accepted Answer

Digital marketing and e-commerce share many of the same tools. Learners will be able to gain knowledge in tools and platforms including social media platforms, social media marketing, email marketing frameworks, customer journey mapping, audience segmentation, marketing funnel, and finally, SMART, SWOT and PESTLE frameworks.

Question 5

What background is required?

Accepted Answer

No prior experience with design or specific tools is required. All you need is an interest in creating great user experiences for apps, websites, and physical products!

Question 6

Do I need to take the course in a certain order?

Accepted Answer

We highly recommend taking the courses in the order presented, as the content builds on information from earlier courses. This is the second course in a series of six courses that make up the Google Digital Customer Engagement Specialization.

Question 7

When will I have access to the lectures and assignments?

Accepted Answer

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

Question 8

What will I get if I subscribe to this Specialization?

Accepted Answer

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Question 9

Is financial aid available?

Accepted Answer

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.