Discover the transformative potential of Generative AI in the marketing landscape. This course offers an introduction to generative AI and explores its unique capabilities in the context of marketing. Learn to create compelling visual content and enhance customer engagement through advanced AI tools. Dive into the intricacies of training generative AI models and understand the pivotal role of human input in optimizing AI-driven strategies.
Generative AI in Marketing
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Generative AI in Marketing
This course is part of AI for Marketing Specialization
Taught in English
Instructor: David Schweidel
Included with 
Course
Gain insight into a topic and learn the fundamentals
Intermediate level
Some related experience required
13 hours (approximately)
Flexible schedule
Learn at your own pace
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
August 2024
Assessments
2 assignments
Course
Gain insight into a topic and learn the fundamentals
Intermediate level
Some related experience required
13 hours (approximately)
Flexible schedule
Learn at your own pace
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the AI for Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
This module will introduce learners to generative AI. You will learn to use generative AI tools and apply them to common marketing tasks.
What's included
2 videos3 readings1 assignment1 discussion prompt
In this module, we will look at two popular forms of generative AI. We will first examine chatbots that are powered by large language models (LLMs). We will then look at image generative models. This model provides instruction into how to use these tools, as well as examples so that you can begin experimenting with generative AI on your own.
What's included
5 videos3 readings1 peer review1 discussion prompt
There is tremendous potential for generative AI to affect the way that marketing is done. But, is it worth it? In this module, we examine some of the issues that may give marketers pause about turning to generative AI.
What's included
1 video6 readings1 peer review2 discussion prompts
Building on the previous modules, this module examine how generative AI can be used by marketers for the purpose of attracting and engaging customers. Examples are provided for different digital marketing tactics to demonstrate both the improved efficacy of creating content using generative AI, as well as the reduced costs.
What's included
3 videos3 readings1 assignment
Instructor
Offered by
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