Artificial Intelligence (AI) is transforming industries by enhancing personalization and customer experience. This course, "AI's Existing Impact," delves into the benefits of personalization for brands, helping you distinguish between personalization and customization. You will learn to identify opportunities to leverage AI to support personalization efforts and understand different approaches used in implementing personalization algorithms.
AI's Existing Impact
AI's Existing Impact
This course is part of AI for Marketing Specialization
Instructor: David Schweidel
Included with 
Gain insight into a topic and learn the fundamentals.
Intermediate level
Some related experience required
12 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
August 2024
Assessments
5 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the AI for Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 5 modules in this course
This module discusses the benefits of personalization and the nature of commonly used recommendation systems.
What's included
2 videos5 readings1 assignment1 discussion prompt
In this module, you will learn about the ways in which content can be personalized to different individuals. We will also discuss the challenges associated with content moderation.
What's included
2 videos6 readings1 assignment1 discussion prompt
Having discussed the rationale behind product recommendations, this module focuses on the business applications of the technology.
What's included
2 videos4 readings1 assignment1 discussion prompt
Chatbots are becoming increasingly common tools in marketing. This module will review the applications of chatbots and the different ways in which they can be built.
What's included
2 videos4 readings1 assignment2 discussion prompts
While AI technology is advancing, the ability to use these tools for marketing may be limited by consumers' willingness to accept the use of AI. This module explores the factors that relate to consumers' trust in AI, as well as the factors that can increase trust.
What's included
2 videos4 readings1 assignment2 discussion prompts
Instructor
Offered by
Recommended if you're interested in Marketing
University of Illinois Urbana-Champaign
University of Pennsylvania
Fred Hutchinson Cancer Center
Coursera Instructor Network
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.