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There are 2 modules in this course
As an executive or business leader in your organization, integrating AI well is likely number one for your strategic priorities. In this short course, hear what IBM leaders think about the essentials when it comes to strategically integrating GenAI at scale cross-functionally and within their domains.
Listen to their advice and gain insights into these key areas for your own business sectors:
- Driving ROI and creating value
- Leveraging your data to maintain competitive advantages
- Devising appropriate use cases
- Model selection
- Compliance and governance
Additionally, in this short, self-paced course, these leaders share their views on GenAI's potential within their respective business segments. No prior AI background is required. Join us in helping you get started with practical guidance on AI adoption!
This module sets the foundation for scaling generative AI (GenAI) from experimentation to enterprise-wide impact. You’ll explore how to move beyond pilots to full production, selecting the right AI use cases that drive measurable ROI and align with business strategy. You’ll learn the importance of responsible AI practices and identify how hybrid cloud infrastructure supports agility and scalability in AI deployment.
What's included
5 videos2 readings
Show info about module content
5 videos•Total 33 minutes
Course Preview•1 minute
From Pilot to Production: Driving ROI with GenAI •10 minutes
Select the Right AI Use Case for your Business •4 minutes
How Responsible AI Can Prepare You for Regulations •9 minutes
Achieving AI-Readiness with Hybrid Cloud •9 minutes
2 readings•Total 10 minutes
Course Overview •5 minutes
Lesson Summary: Strategic Essentials•5 minutes
Applying AI Across the Enterprise
Module 2•3 hours to complete
Module details
In this module, you’ll explore how to operationalize generative AI across core business functions. You’ll learn the foundational elements of enterprise A and understand how effective data management and model selection shape successful outcomes. Then, you’ll see AI in action across key domains, including marketing, talent management, IT operations, financial operations, and finance.
What's included
7 videos5 readings1 assignment1 discussion prompt
Show info about module content
7 videos•Total 55 minutes
Is Data Management the Secret to Generative AI? •12 minutes
Choose the Right AI Model for Your Use Case •4 minutes
Putting AI to Work for Marketing •12 minutes
Putting AI to Work for Talent •8 minutes
Putting AI to Work for ITOps •4 minutes
Putting AI to Work for FinOps •4 minutes
Putting AI to Work in Finance•11 minutes
5 readings•Total 65 minutes
Lesson Summary: Elements of AI in Enterprise•5 minutes
Lesson Summary: Putting AI to Work•5 minutes
Congratulations and Next Steps•10 minutes
[Optional] Video Companion Guidebooks•40 minutes
Thanks from the Course Team•5 minutes
1 assignment•Total 30 minutes
Final Quiz•30 minutes
1 discussion prompt•Total 10 minutes
[Optional] AI Impact in your Organization•10 minutes
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At IBM, we know how rapidly tech evolves and recognize the crucial need for businesses and professionals to build job-ready, hands-on skills quickly. As a market-leading tech innovator, we’re committed to helping you thrive in this dynamic landscape. Through IBM Skills Network, our expertly designed training programs in AI, software development, cybersecurity, data science, business management, and more, provide the essential skills you need to secure your first job, advance your career, or drive business success. Whether you’re upskilling yourself or your team, our courses, Specializations, and Professional Certificates build the technical expertise that ensures you, and your organization, excel in a competitive world.
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.