Who should take this course?

Anyone interested in the use of generative AI from a business leadership perspective.

What background knowledge is necessary for this course?

<text variant="body1">Basic AI terminology (models, prompts, LLMs, hallucinations, bias) <text variant="body1">Concepts related to enterprise AI implementation (governance, ethics, data needs, use cases) <text variant="body1">Common issues and risks associated with AI implementation in enterprise. <text variant="body1">Common genAI capabilities and applications

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

GenAI for Execs & Business Leaders: Formulate Your Use Case

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GenAI for Execs & Business Leaders: Formulate Your Use Case

This course is part of Generative AI for Executives and Business Leaders Specialization

Instructors: IBM AI Academy

7,439 already enrolled

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

136 reviews

Intermediate level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

136 reviews

Intermediate level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Step-by-step how to formulate plausible genAI business applications for your organization
How to mitigate AI implementation risks
Best practices for ensuring valid, useful AI output
Factors to consider when assessing AI implementation feasibility

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

1 assignment

Taught in English

91% of learners achieved a positive career outcome

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Build your subject-matter expertise

This course is part of the Generative AI for Executives and Business Leaders Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

As an exec or business leader, integrating genAI effectively into your organization will be a top priority. However, navigating how to strategically use this tool is daunting. This short course guides you through formulating effective genAI use cases for your area of business.

Through a series of hands-on activities, you will apply genAI best practices while using IBM’s watsonx AI engine to brainstorm ways to leverage this powerful tool in your organization. You will then construct a potential use case yourself. You will: - Write effective prompts - Develop a business goal to address your pain points - Choose an appropriate genAI application suited to your goal - Critically examine your use case feasibility by considering common risks and reflecting on ways to mitigate them. Throughout the course, you will draw on your own industry expertise and leverage that knowledge to refine your ideas for your organization with genAI assistance. To get the most from this course, we recommend you take the first 2 courses in the Generative AI for Executives and Business Leaders specialization as well. You should also be familiar with basic AI terminology and common AI business concepts.

Module details

In this module, you’ll learn how to communicate effectively with generative AI tools through effective prompts to get high-quality, business-relevant outputs. You’ll experiment with different prompting and gain hands-on experience in crafting prompts tailored to your specific use cases—helping you move from experimentation to strategic application.

What's included

3 videos2 readings2 app items1 discussion prompt

3 videosTotal 16 minutes

Welcome to the Course3 minutes
Elements of effective prompts 7 minutes
Approaches to writing prompts7 minutes

2 readingsTotal 7 minutes

Course Overview2 minutes
Lesson summary5 minutes

2 app itemsTotal 35 minutes

[Optional] Lab: Getting to Know Our AI Prompting Tool20 minutes
Lab: Explore prompt writing 15 minutes

1 discussion promptTotal 7 minutes

[Optional] Prompt Writing Approaches 7 minutes

In this module, you’ll learn to apply GenAI strategically within your organization. You’ll learn how to identify and write high-impact GenAI use cases that align with business goals and also consider the potential risks. Through real-world case studies—both successful and unsuccessful—you’ll explore what makes a use case effective and sustainable. You’ll also evaluate the feasibility of your proposed use case by analyzing AI outputs, refining your ideas, and applying lessons learned from real business scenarios. By the end, you’ll have a well-formulated, viable GenAI use case ready to present in your own organization.