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GenAI for Market Research Analysts

This course is part of Market Research Methods and Data Analysis Certificate Specialization

Instructors: Christopher Klaus

4,258 already enrolled

Included with

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1 module

Gain insight into a topic and learn the fundamentals.

37 reviews

Intermediate level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

37 reviews

Intermediate level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Identify the capabilities of GenAI for basic role-specific market research functions.
Examine real-world applications to leverage GenAI for streamlining work and fostering innovation in market research functions.
Deploy strategies and tactics to responsibly integrate GenAI into market research practices, while maintaining human oversight and accountability.

Skills you'll gain

Tools you'll learn

Generative AI

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

2 assignments¹

AI Graded see disclaimer

Taught in English

91% of learners achieved a positive career outcome

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Build your subject-matter expertise

This course is part of the Market Research Methods and Data Analysis Certificate Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

GenAI for Market Research Analysts is a comprehensive exploration of how Generative Artificial Intelligence (GenAI) is revolutionizing the field of market research. This course offers an in-depth understanding of the capabilities of GenAI in this domain and provides practical strategies for leveraging these powerful tools in day-to-day market research activities.

This course is tailored to market research managers and team leads, market research analysts, and aspiring market researchers. It is ideal for professionals responsible for identifying GenAI opportunities and guiding their teams toward more efficient, innovative practices, those looking to enhance their workflows with GenAI-powered tools, and individuals aiming to future-proof their skills in market research. Participants should have familiarity with fundamental market research concepts and workflows, including data collection methods, data analysis techniques, and market segmentation. Experience with common market research tools and technologies, such as survey platforms and data visualization tools, as well as proficiency in data analysis using tools like Excel or SPSS, will be beneficial. An open mindset towards incorporating Generative AI tools and techniques, along with a willingness to experiment and learn, is essential for maximizing the benefit of this learning experience. By the end of this course, market research analysts will be equipped with the knowledge and skills to harness the transformative potential of GenAI, driving efficiency, innovation, and strategic insights in their work.

Module details

This course offers an in-depth understanding of the capabilities of GenAI in this domain and provides practical strategies for leveraging these powerful tools in day-to-day market research activities. Through discussions, video demonstrations, and hands-on activities, learners will gain insights into how GenAI can enhance productivity in data analysis, trend forecasting, customer segmentation, survey creation, and competitive analysis.

What's included

6 videos4 readings2 assignments1 peer review

6 videosTotal 37 minutes

Introduction to GenAI for Market Research Analysts5 minutes
History & Background for GenAI and Market Research Analysts6 minutes
Demo for Insight Generation into Market Trends and Customer Segmentation with ChatGPT11 minutes
Remediating Risks and Ethical Concerns4 minutes
Demo for Survey Creation and Competitive Analysis with ChatGPT9 minutes
Closing Thoughts: What’s Next1 minute