This is an in-depth course designed to explore the transformative impact of GenAI on marketing data analytics. This course provides a comprehensive understanding of how GenAI can be leveraged to enhance various marketing functions, including campaign optimization, customer segmentation, sentiment analytics, and performance analysis. Through interactive discussions, practical demonstrations, and hands-on activities, learners will gain the skills necessary to integrate GenAI tools into their marketing workflows, driving innovation and efficiency.
GenAI for Marketing Analysts: Innovate Marketing Strategies
GenAI for Marketing Analysts: Innovate Marketing Strategies
Instructor: Christopher Klaus
Included with 
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Identify the capabilities of GenAI for enhancing marketing data analytics functions.
Examine real-world applications to leverage GenAI in marketing data analytics scenarios.
Deploy strategies and tactics to responsibly integrate GenAI into marketing analytics practices while maintaining human oversight and accountability.
Skills you'll gain
Details to know
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Recently updated!
July 2024
Assessments
1 assignment
Taught in English
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There is 1 module in this course
This course provides a comprehensive understanding of how GenAI can be leveraged to enhance various marketing functions, including campaign optimization, customer segmentation, sentiment analytics, and performance analysis. Participants will also delve into the ethical considerations and potential risks associated with the use of GenAI in marketing analytics, examining best practices for responsible implementation.
What's included
6 videos5 readings1 assignment1 peer review
Instructor
Offered by
Recommended if you're interested in Data Analysis
National Taiwan University
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New York University
Coursera Instructor Network
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