Este curso fue diseñado con el propósito de introducir a los alumnos al mundo del marketing, familiarizarlos con los conceptos y aspectos más relevantes del marketing como disciplina empresarial y permitirles relacionar y aplicar los conceptos aprendidos a situaciones reales de negocios referidas a productos, servicios y marcas.
Fundamentos del Marketing
Fundamentos del Marketing
This course is part of multiple programs.
Instructor: Estela Trepat
8,109 already enrolled
Included with
Gain insight into a topic and learn the fundamentals.
279 reviews
Beginner level
Recommended experience
Flexible schedule
8 hours to complete
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Principales conceptos y aspectos del marketing como disciplina empresarial.
Relación del marketing con el negocio, aspecto estratégico y relevancia del marketing operativo.
Relación de los conceptos abordados con situaciones de la realidad de productos, servicios y marcas.
Skills you'll gain
- Market Opportunities
- Brand Marketing
- Brand Management
- Marketing
- Marketing Strategy and Techniques
- Consumer Behaviour
- Product Marketing
- Marketing Planning
- Marketing Strategies
- Customer Insights
- Value Propositions
- Marketing Operations
- Brand Strategy
- Business Marketing
- Branding
- Target Market
- Target Audience
- Business Strategy
- Strategic Marketing
- Marketing Management
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
8 assignments
Taught in Spanish
91% of learners achieved a positive career outcome
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
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Prepare for a degree
Taking this course by Universidad de Palermo may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.
Instructor
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Showing 3 of 279
RC
Reviewed on Jun 23, 2023
El material de estudio es bueno, solo tengo algunas dificultades para aprenderme los términos lo cual me dificulta el aprendizaje.
CL
Reviewed on Jul 25, 2021
Es un muy buen curso para quienes iniciamos en los temas básicos de marketing, con temas fáciles de aprender a través de las diapositivas muy intuitivas.
VB
Reviewed on Apr 27, 2021
Es un curso muy bueno, que te da herramientas más allá de los fundamentales del Marketing.
