Este curso fue diseñado con el propósito de introducir a los alumnos al mundo del marketing, familiarizarlos con los conceptos y aspectos más relevantes del marketing como disciplina empresarial y permitirles relacionar y aplicar los conceptos aprendidos a situaciones reales de negocios referidas a productos, servicios y marcas.
Fundamentos del Marketing
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Fundamentos del Marketing
This course is part of multiple programs.
Instructor: Estela Trepat
8,088 already enrolled
Included with
Gain insight into a topic and learn the fundamentals.
278 reviews
Beginner level
Recommended experience
Flexible schedule
8 hours to complete
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Principales conceptos y aspectos del marketing como disciplina empresarial.
Relación del marketing con el negocio, aspecto estratégico y relevancia del marketing operativo.
Relación de los conceptos abordados con situaciones de la realidad de productos, servicios y marcas.
Skills you'll gain
- Target Market
- Business Marketing
- Strategic Marketing
- Marketing Strategies
- Brand Management
- Branding
- Marketing
- Product Marketing
- Target Audience
- Brand Marketing
- Customer Insights
- Market Opportunities
- Marketing Management
- Marketing Operations
- Business Strategy
- Marketing Planning
- Brand Strategy
- Consumer Behaviour
- Marketing Strategy and Techniques
- Value Propositions
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
8 assignments
Taught in Spanish
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Build your subject-matter expertise
This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
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Prepare for a degree
Taking this course by Universidad de Palermo may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.
Instructor
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Showing 3 of 278
ER
Reviewed on Apr 19, 2023
Un buen curso enfocado en el tema, que nos invita a querer saber mas y mas del Marketing.
VB
Reviewed on Apr 27, 2021
Es un curso muy bueno, que te da herramientas más allá de los fundamentales del Marketing.
LC
Reviewed on Apr 20, 2022
En esta curso aclare mas los temas acerca del marketing y lo importante que es conocer y aplicarlo en la actualidad
