With tens of thousands of jobs in technology sales available, this is a rapidly emerging opportunity that needs sharp people to make critical connections between technical solutions and technical buyers, company owners, and decision-makers. The rapid growth in artificial intelligence, blockchain, cloud computing, cyber security, Internet of Things, and more requires effective sales professionals to help bring these products and services to market.
Imagine helping transform an industry of business customers from traditional computers and large on-premise storage rooms littered with vulnerabilities and cyber threats to technologically advanced, low-cost, scalable technology and proven secure environments. With expert-led training and practice in this course, you’ll have the opportunity to confidently drive revenue for your employer and your customers.
Get acquainted with the learning experience and course format, meet the faculty, and connect with classmates from across the globe.
What's included
1 video2 readings
Show info about module content
1 video•Total 6 minutes
Welcome to Our Course•6 minutes
2 readings•Total 20 minutes
Welcome•10 minutes
Meet the Faculty•10 minutes
The Role of Technology in Technology Sales
Module 2•2 hours to complete
Module details
Understand how emerging technologies are creating opportunities for sales professionals, and build your knowledge of cloud computing and cyber security.
What's included
8 videos1 reading1 assignment
Show info about module content
8 videos•Total 77 minutes
Welcome to Module 2•4 minutes
Introduction to Technology Sales: Part 1•10 minutes
Introduction to Technology Sales: Part 2•15 minutes
Introduction to Cloud Technology Sales•16 minutes
Introduction to Cyber Security Sales•10 minutes
Sectors and Industries•8 minutes
Federal Government•6 minutes
The Technology Sales Organization•8 minutes
1 reading•Total 5 minutes
Key Computer Terms•5 minutes
1 assignment•Total 10 minutes
Quiz 1•10 minutes
The Four-Step Sales Process
Module 3•1 hour to complete
Module details
Examine the critical steps of the sales process, and learn how to prospect, assess customer needs, and propose a solution to these needs.
What's included
7 videos1 assignment
Show info about module content
7 videos•Total 53 minutes
Welcome to Module 3•3 minutes
Sales Career Pathway Roles•6 minutes
Introducing the Four-Step Sales Process •5 minutes
Step 1: Prospecting•9 minutes
Step 2: Needs Assessment•5 minutes
Step 3: Proposal Mechanics•11 minutes
Return on Investment (ROI)•14 minutes
1 assignment•Total 10 minutes
Quiz 2•10 minutes
Closing the Sale
Module 4•1 hour to complete
Module details
Explore the final stages of selling with an emphasis on sales pipeline management, closing deals, and sales goal planning and forecasting.
What's included
4 videos2 readings1 assignment
Show info about module content
4 videos•Total 43 minutes
Welcome to Module 4•1 minute
Customer Styles•15 minutes
Negotiation Techniques•14 minutes
Sales Goal Planning•13 minutes
2 readings•Total 20 minutes
Professional Sales Tips•10 minutes
Sales Forecast Models•10 minutes
1 assignment•Total 10 minutes
Quiz 3•10 minutes
Next Steps
Module 5•7 minutes to complete
Module details
What's included
1 video1 reading
Show info about module content
1 video•Total 2 minutes
Congratulations!•2 minutes
1 reading•Total 5 minutes
Congratulations!•5 minutes
Instructor
Instructor ratings
Instructor ratings
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
The University of Maryland, College Park is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 40,700 students, 14,000 faculty and staff, and nearly 400,000 alumni. The university’s faculty includes two Nobel laureates, 10 Pulitzer Prize winners, 69 members of the national academies and scores of Fulbright scholars. Located just outside Washington, D.C., the University of Maryland is committed to social entrepreneurship as the nation’s first “Do Good” campus, and discovers and shares new knowledge every day through research and programs in academics, the arts, and athletics.
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.7
161 reviews
5 stars
78.88%
4 stars
17.39%
3 stars
1.86%
2 stars
0.62%
1 star
1.24%
Showing 3 of 161
D
DP
5·
Reviewed on Jun 24, 2025
Really enjoyed the Foundational instructions that are able to be applied to real life experiences.
S
SW
5·
Reviewed on Sep 13, 2024
This course was an excellent introduction for new salespersons and veterans to guide one to success in planning and achieving the necessary targets/ income in your career.
F
FC
4·
Reviewed on Jul 23, 2023
A good introduction for explaining what technology sales is all about. Not too much in depth.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.