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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,897 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

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2376 - 2400 of 7,177 Reviews for Foundations of Digital Marketing and E-commerce

By Gianni S

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Oct 18, 2022

Easy to learn and not boring. I like the structure of the material.

By Vanessa E

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Oct 11, 2022

Enjoyed this class. It was very easy to stay engaged in the course.

By Harsh H

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Oct 4, 2022

tells pretty much all about e commerce and digital marketing basics

By Cindy A

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Sep 1, 2022

Very educative and classes are simplified to foester understanding.

By Siddharth S

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Aug 30, 2022

This really laid the foundation for digital marketing and ecommerce.

By Mohammad H

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Aug 15, 2022

The perfect introductory course to digital marketing and e-commerce.

By John B

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Aug 12, 2022

Very good course. This class has tied alot of my education together.

By Patricia B

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Aug 9, 2022

Full of solid information that will help build your marketing career

By Mahalakshmi S

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Jul 20, 2022

This is the right place for starters to learn aout Digital marketing

By Nick P j

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Jul 18, 2022

so iam a beginner in digital marketing and this course help me alot.

By Daria L

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Jul 17, 2022

Great course! Getting the understanding of the fundamentals so well!

By Antonio E

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Nov 2, 2025

Muy bueno el contenido para iniciar el camino del Marketing Digital

By Abd e O

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Jul 10, 2025

ممتعة جدا والمحاضر كانت في قمة الروعة وتقديم المعلومات بطريقة جميلة

By Ivonete M R

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Mar 19, 2025

Excelente curso! Mas seria melhor se os vídeos fossem em português.

By Alycia B

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Mar 8, 2025

very informative, everything i was looking for in a beginner course

By pooja s

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Mar 3, 2025

EFFECTIVE COURSE. BUT WORST SITE. CANT CONTACT THEM FOE ANY ISSUE.

By Karabo M

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Nov 14, 2024

I now understand the foundation of digital marketing and e-commerce

By Rohan J

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Sep 21, 2024

excellent course with thorough information about digital marketing.

By Steve B

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Oct 31, 2023

Great self-paced program. Good mix of reading, videos and homework!

By Francisco F

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Oct 30, 2023

it was pretty challenging at firts , then took the rythm of things.

By Kresha M Y

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Oct 17, 2023

So glad of my new learning on the foundations of digital marketing!

By Mohammad A H

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Sep 8, 2023

It was a great experience for me. I recommend it for the beginners.

By Farah H

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Sep 4, 2023

Thankyou google! im very happy to be here, thankyou very much<33333

By Karin B

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Jul 25, 2023

Really srtuctured course with a digestable and helpful information.

By nermeen a

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Jul 16, 2023

The most simplified & professional marketing course. Thank you all.