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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,268 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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6976 - 7000 of 7,063 Reviews for Foundations of Digital Marketing and E-commerce

By Jasmine D

Dec 27, 2023

i think its a good start but it has a lot of filler that i believe is unnecessary

By Philip H

May 24, 2023

way too basic for someone with rudimentary experience in the digital world

By Hafiz A

Mar 6, 2025

It does not give hand on experience.... It is all theoratical

By Mustafa A D

Jul 10, 2023

Course was great but it should do be more practical + updated

By Dan M

Jul 29, 2024

Very difficult to stay engaged and focused in the videos.

By Angel B

Jul 14, 2024

Too basic for someone with an MBA degree.

By Christine W

Mar 23, 2023

Just watching videos, not interactive.

By ZEYNEP T Ş

Aug 5, 2025

so many personal information

By Sargam S

Apr 27, 2023

Very basic but insightful.

By Oriantus J

Mar 25, 2025

Le cours est exceptionnel

By Max R

Nov 17, 2025

I already completed this

By Nish

Sep 30, 2022

Too general at times

By Sambhav P R j

Aug 13, 2023

It was Average

By ROCIO B B Y

Sep 3, 2025

No me gusta

By Mr.CHARWAK S K

Jul 31, 2024

very basic

By BHARBHIDIYA J P

Sep 23, 2025

Good

By Ellinor G

Apr 16, 2025

What to expect: this whole course consists in a person reading from a prompt, with a few corporate style slides thrown in (bullet points) and a few quizzes (for a course that encourages you to create ENGAGING content I found this to be rather ironic). The quizzes contain a lot of wrong answers being given as correct (you can actually map where in the course something is said and then the same statement is given as incorrect in the quizzes, which of course adds to the general confusion). Worst of all, the course goes from one concept to another with no clear logic and most of the time it just throws in a number of concepts which are barely explained and you are being told all the time that you wil learn these concepts later. If you take up a concept, explain it! This course was definitely not worth the time, surely there must be better options out there.

By Ayushi M

Mar 18, 2024

useless course. they are saying subscription until 24 march ,charging so much money and they are not even allowing me to completely submit the tests. so useless. there can be other priorities due to which people cant complete the course on time. that does not mean you fool us by taking so much money. i enrolled for this twice and again it is over. is this a joke or what? useless course completely.

By Ammar A R

Mar 14, 2023

it's really a wasting of time and money, the course doesn't worth any penny, look at the second part of it, it's totally unreliable, the instruction given to achieve the exam are totally false, the exercise asks you to fill information in a section that doesn't exist in the page, it's a real failure, sorry but it's the reality, unfortunately i've wasted my money for a delusion.

By Julia M

Nov 6, 2025

You will watch more than 10 "inspiring" corporate style videos about someone's personal experience and "inclusivity" before they finally start explaining basics to you — like what marketing funnel is. Never by this course on it's own, only as a part of some specialization. It greatly discouraged me from the start and it was hard to take my specialization seriously after this.

By Abel T

Nov 26, 2025

worst course or platform not understanding single topic just skipping everything and there is no verification so i can easily skip the topic and give the test...plus test are so simple there is no need of cheating or looking here and there so simple plus if the answers are wrong then also i can repeat the test with same question

By Brittany S

Dec 7, 2024

The quizzes may deem to be necessary to see if the person has grasped the concept, but harsh with the grading.Should credit all past quizzes in course and allow person to pass without holding them back from the grade of the last quiz. Should not have to wait 24 hours for the person to make another attempt.

By Ignacio L

Oct 20, 2025

¿Por que dicen que es gratis si despues te piden actualizar la membresía? Digan que es una demo de un solo modulo. Así podemos analizar si vale la pena invertir en la membresía o no. Como no se me avisó previamente decido ir a hacer el curso a otra plataforma. No me parece que esto sea transparente.

By Warren C

Dec 19, 2023

The most of important contents are in the reading section with long articles. Some youtube videos have much better explanations for the concept. I don't understand why google needs an "instructor" for teaching this course. I won't recommend paying $69 for this course.

By Deleted A

Jul 20, 2024

No me parece correcto obtener una prueba gratuita para utilizar los servios e coursera y que para obtener el certificado se tenga que abonar la suscripción. Entonces, ¿para que sirve la prueba gratuita si no me puedo descargar los certificados completados?